Meta Image Audience Network Native Banner and Interstitial ad specs
Meta Image Audience Network Native Banner and Interstitial creatives have 9 published requirements: 4 block the ad in review, 5 are recommendations. The creative must be 398 × 208 px, supplied as JPG or PNG and no larger than 30 MB. Covers static creatives.
- Dimensions
- 398 × 208 px
- Accepted formats
- JPG, PNG
- Max file size
- max 30 MB
- Aspect ratio
- 9:16
- Resolution
- min height 208 px · min width 398 px
All 9 requirements
4 of the 9 block the ad in review. Values are the platform's published limits.
File formats
1 requirement · 1 blocking
Aspect ratio
1 requirement
Text length
3 requirements
File size
1 requirement · 1 blocking
Resolution
2 requirements · 2 blocking
Dimensions
1 requirement
| Requirement | What the platform says | Value | Creative | Severity |
|---|---|---|---|---|
| Accepted Formats | Accepted file types are JPG or PNG. | JPG, PNG | Static | Blocker |
| Aspect Ratio | The recommended aspect ratio is 9:16. | 9:16 | Static | Recommendation |
| Description Character Limit | Description is recommended to be no more than 30 characters. Spec: {"max":30} | - | All | Recommendation |
| Headline Character Limit | Headline is recommended to be no more than 40 characters. Spec: {"max":40} | - | All | Recommendation |
| Max File Weight - Static | Maximum file size is 30 MB. | max 30 MB | Static | Blocker |
| Minimum Height | The minimum image height is 208 pixels. | min height 208 px | Static | Blocker |
| Minimum Resolution | The recommended resolution is at least 398 x 208 pixels. | 398 × 208 px | Static | Recommendation |
| Minimum Width | The minimum image width is 398 pixels. | min width 398 px | Static | Blocker |
| Primary Text Character Limit | Primary text is recommended to be no more than 125 characters. Spec: {"max":125} | - | All | Recommendation |
Source
Every requirement above is taken from the platform's published documentation.
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