What claims are competitors making?
Any brand name works. The snapshot is free and needs no account; the same brand is checked once and shared, so popular names come back instantly.
Your snapshot lands here
The claim territory around the brand you name, plus the gaps the full report closes.
Name a brand and see the claims its competitors are making: which territory is contested, which claims a single brand owns, and which ones rest on nothing more than the brand's own copy. Each claim is graded and carries the article it came from.
What 8 credits buy
The snapshot above is one pillar on a short search budget, and it is yours whether you sign in or not. The full report spends the whole budget, grades every finding against the evidence ladder, and keeps the article each one came from so you can open it and check us. Credits are held before the work starts and refunded automatically if it fails, and signing in is one click with 50 free credits attached.
The free snapshot
Free · one a day · no signup
- A positioning snapshot for any brand you name
- The first three gaps, written out in full
- An honest count of everything else we could not verify
- The searches and sources the snapshot actually spent
The full report
8 credits per report · 2 more per creative
- Every finding graded verified, reported, modelled or inferred
- An article-level source registry, each link openable
- Claim territory, and how well each claim is substantiated
- Vision over up to 10 competitor creatives or listing images
- Every gap with its severity, plus three recommendations
- PDF and Markdown export
How Pikkl reads the claims
- 01
Reads the public web
Bounded search across ad and trade coverage, listings and brand copy, capped so cost and time stay predictable.
- 02
Grades every claim
Each finding is marked verified, reported, modelled or inferred, and keeps the article it came from.
- 03
Names what it could not verify
Anything unsourced becomes a gap instead of a confident sentence. The gaps are the honest part.
Three other angles on the same brand
This tool covers one part of the picture, and its report ends by naming what the others would add. They share one engine and one evidence contract, so the grades mean the same thing everywhere.
Competitor ad research
What ads are my competitors running?
How competitors show up in market, and where the shelf is contested
8 credits
Audience research
Who is my competitor's audience?
Who competitors sell to, in the buyers' own words
8 credits
all three pillars
Competitive analysis report
All three pillars in one report, weighed against each other
20 credits
The bits people ask about
Name a brand and read the free snapshot of the claim territory around it, including what the snapshot could not verify. The full report grades every claim, attaches the source, and can look at the competitor creatives and listing images themselves so the strongest claims are ones we actually read off the artwork.
It tells you how well sourced the claim is, which is the answerable version of that question. A claim that traces only to the brand's own copy is graded and labelled as exactly that, and where substantiation could not be established it is listed as a gap. It is research, not legal advice.
A chatbot reads the web and asserts. This grades what it found: verified means we looked at the artefact ourselves, reported means a source says so and the article link is attached, inferred means we reasoned it and it is listed as a gap in the same breath. A figure that cannot be sourced is dropped rather than softened.
A gap is something the research could not stand behind: no source, too small a sample, or no access to the artefact. Hiding those is how confident nonsense gets shipped, so we list them. They are also exactly what the paid report closes, which is why the free snapshot shows them rather than burying them.
Verified: we looked at the creative or listing ourselves. Reported: a source says so, and an article-level URL is attached. Modelled: computed by us from other graded inputs. Inferred: reasoned with no source, and mirrored into the gap list so it is never mistaken for a fact.
No. Type a brand, get the snapshot and the gaps, no signup and no form. You sign in only for the full report, and signing in is one click with 50 free credits attached.
Typically a minute or two. Pillars search in parallel, and the search budget is capped on purpose so cost and time both stay predictable.