See what your audience sees first
90% lab matchReady in ~60s
Understand where attention lands on your ad, and get insights to make every element work harder. Sign in and get 50 free credits.
How Pikkl reads attention
- 01
Reads your creative
Reads your whole creative, edge to edge.
- 02
Predicts the gaze
A model trained on eye-tracking maps where attention lands.
- 03
Scores the clarity
The full report grades every area and scores clarity out of 100.
Frequently asked questions
It predicts where people look in the first 3 to 5 seconds of seeing your ad. It shows the result as a heatmap on your creative, with scores for clarity, focus and hierarchy, plus what gets seen first.
The model is trained on real eye-tracking studies and matches lab results about 90% of the time. It's a prediction, not a guarantee, but it's much closer than guessing.
Four sample creatives: Kalista, Nescafe, Crocs and Sana Jardin. Each one has the full report, including the heatmap, scores, notes and suggested fixes. Nothing is hidden, and signing in is free if you want to download it.
You can upload your own ads in PNG, JPG or WebP, up to 10 MB each, and get results in about a minute. Each scan costs 5 credits, and you start with 50 free credits you can spend on any tool here, so that is 10 scans if you spend them all on heatmaps. You can export every heatmap as a PNG.