Who is my competitor's audience?
Try an example brand for a free snapshot, or type your own. Your brand needs a quick sign-in while this suite is in beta.
Your snapshot lands here
Who the category buys from and why, plus the gaps the full report closes.
Name a brand and see who buys from its competitors: the words those buyers use, the objections they keep raising, and the moment they decide. Public commentary is graded as reported, never dressed up as a survey, and the sample it rests on is stated every time.
What 8 credits buy
The example brands above work without signup. Your own brand needs a quick sign-in while this suite is in beta. The full report spends the whole budget, grades every finding against the evidence ladder, and keeps the article each one came from so you can open it and check us. Credits are held before the work starts and refunded automatically if it fails, and signing in is one click with 50 free credits attached.
The free snapshot
Free · example brands · no signup
- A positioning snapshot for the example brands on the page
- The first three gaps, written out in full
- An honest count of everything else we could not verify
- The searches and sources the snapshot actually spent
The full report
8 credits per report · 2 more per creative
- Every finding graded verified, reported, modelled or inferred
- An article-level source registry, each link openable
- Buyer language and objections, each with its sample stated
- Vision over up to 10 competitor creatives or listing images
- Every gap with its severity, plus three recommendations
- PDF and Markdown export
How Pikkl reads the audience
- 01
Reads the public web
Bounded search across forums, reviews and consumer press, capped so cost and time stay predictable.
- 02
Grades every claim
Each finding is marked verified, reported, modelled or inferred, and keeps the article it came from.
- 03
Names what it could not verify
Anything unsourced becomes a gap instead of a confident sentence. The gaps are the honest part.
Three other angles on the same brand
This tool covers one part of the picture, and its report ends by naming what the others would add. They share one engine and one evidence contract, so the grades mean the same thing everywhere.
Competitor ad research
What ads are my competitors running?
How competitors show up in market, and where the shelf is contested
8 credits
Ad messaging research
What claims are competitors making?
The claims competitors make, and which ones they actually own
8 credits
all three pillars
Competitive analysis report
All three pillars in one report, weighed against each other
20 credits
The bits people ask about
Try an example brand for a free snapshot of who the category buys from, the language buyers use, and what could not be established. Your own competitor needs a quick sign-in while this suite is in beta. The full report grades every finding, attaches the thread or article it came from, and states the sample it rests on.
It is public commentary, graded as such. Forum threads and reviews are marked reported with the link attached, and the report says plainly that they are the threads read in this check rather than a representative survey. Anything beyond that is a gap, not a claim.
A chatbot reads the web and asserts. This grades what it found: verified means we looked at the artefact ourselves, reported means a source says so and the article link is attached, inferred means we reasoned it and it is listed as a gap in the same breath. A figure that cannot be sourced is dropped rather than softened.
A gap is something the research could not stand behind: no source, too small a sample, or no access to the artefact. Hiding those is how confident nonsense gets shipped, so we list them. They are also exactly what the paid report closes, which is why the free snapshot shows them rather than burying them.
Verified: we looked at the creative or listing ourselves. Reported: a source says so, and an article-level URL is attached. Modelled: computed by us from other graded inputs. Inferred: reasoned with no source, and mirrored into the gap list so it is never mistaken for a fact.
The example brands on the page work without signup. Your own brand needs a one-click sign-in (50 free credits come with it) because this suite is still in beta.
Typically a minute or two. Pillars search in parallel, and the search budget is capped on purpose so cost and time both stay predictable.