Meta Image Facebook Facebook Reels Overlay Ads on ad specs
Meta Image Facebook Facebook Reels Overlay Ads on creatives have 10 published requirements: 5 block the ad in review, 5 are recommendations. The creative must be 1080 × 1080 px, supplied as JPG or PNG and no larger than 30 MB. Covers static creatives.
- Dimensions
- 1080 × 1080 px
- Accepted formats
- JPG, PNG
- Max file size
- max 30 MB
- Aspect ratio
- 1:1
- Resolution
- min height 300 px · min width 300 px
All 10 requirements
5 of the 10 block the ad in review. Values are the platform's published limits.
File formats
1 requirement · 1 blocking
Aspect ratio
1 requirement · 1 blocking
Text length
2 requirements
File size
1 requirement · 1 blocking
Resolution
2 requirements · 2 blocking
Content and policy
2 requirements
Dimensions
1 requirement
| Requirement | What the platform says | Value | Creative | Severity |
|---|---|---|---|---|
| Accepted Formats | Accepted file types are JPG or PNG. | JPG, PNG | Static | Blocker |
| Aspect Ratio | The recommended aspect ratio is 1:1 with 0% tolerance. | 1:1 | Static | Blocker |
| Headline Character Limit | Headline should be no more than 10 characters. Spec: {"max":10} | - | All | Recommendation |
| Max File Weight - Static | Maximum file size is 30MB. | max 30 MB | Static | Blocker |
| Minimum Height | Minimum image height is 300 pixels. | min height 300 px | Static | Blocker |
| Minimum Width | Minimum image width is 300 pixels. | min width 300 px | Static | Blocker |
| No Text on Images | Due to the small image size, it is recommended not to add text on images. Requirement: Don't due to the small image size, we recommend that you don't add text on images. | - | Static | Recommendation |
| Primary Text Character Limit | Primary text should be no more than 60 characters. Spec: {"max":60} | - | All | Recommendation |
| Resolution | The recommended resolution is at least 1080 x 1080 pixels. | 1080 × 1080 px | Static | Recommendation |
| Safe Zone | Leave roughly 14% of the top, 35% of the bottom, and 6% on each side of the image free from text, logos or other key creative elements to avoid covering them with the profile icon or a call to action. Requirement: Leave roughly 14% of the top, 35% of the bottom, and 6% on each side of your image free from text, logos or other key creative elements to avoid covering them with the profile icon or a call to action. | - | Static | Recommendation |
Source
Every requirement above is taken from the platform's published documentation.
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