Meta Image Facebook Feed ad specs

Meta Image Facebook Feed creatives have 8 published requirements: 4 block the ad in review, 4 are recommendations. The creative must be 1440 × 1800 px, supplied as JPG or PNG and no larger than 30 MB. Covers static creatives.

Dimensions: 1440 × 1800 px
Accepted formats: JPG, PNG
Max file size: max 30 MB
Aspect ratio: 4:5 (±3%)
Resolution: min height 750 px · min width 600 px

All 8 requirements

4 of the 8 block the ad in review. Values are the platform's published limits.

File formats
1 requirement · 1 blocking
Aspect ratio
1 requirement
Text length
2 requirements
File size
1 requirement · 1 blocking
Resolution
2 requirements · 2 blocking
Dimensions
1 requirement

Requirement	What the platform says	Value	Creative	Severity
Accepted Formats	Accepted file types are JPG or PNG.	JPG, PNG	Static	Blocker
Aspect Ratio	The recommended aspect ratio is 4:5 with a 3% tolerance.	4:5 (±3%)	Static	Recommendation
Headline Character Limit	Headline should be no more than 27 characters. Spec: {"max":27}	-	All	Recommendation
Max File Weight - Static	Maximum file size is 30MB.	max 30 MB	Static	Blocker
Minimum Height	Minimum height is 750 pixels when using a 4:5 aspect ratio.	min height 750 px	Static	Blocker
Minimum Width	Minimum width is 600 pixels.	min width 600 px	Static	Blocker
Primary Text Character Limit	Primary text should be 50-150 characters. Spec: {"max":150}	-	All	Recommendation
Recommended Resolution	The recommended resolution is 1440 x 1800 pixels.	1440 × 1800 px	Static	Recommendation