Meta Image Facebook Marketplace ad specs
Meta Image Facebook Marketplace creatives have 7 published requirements: 2 block the ad in review, 5 are recommendations. The creative must be 1080 × 1080 px, supplied as JPG or PNG and no larger than 30 MB. Covers static creatives.
- Dimensions
- 1080 × 1080 px
- Accepted formats
- JPG, PNG
- Max file size
- max 30 MB
- Aspect ratio
- 1:1
All 7 requirements
2 of the 7 block the ad in review. Values are the platform's published limits.
File formats
1 requirement · 1 blocking
Aspect ratio
1 requirement
Text length
3 requirements
File size
1 requirement · 1 blocking
Dimensions
1 requirement
| Requirement | What the platform says | Value | Creative | Severity |
|---|---|---|---|---|
| Accepted Formats | Accepted file types are JPG or PNG. | JPG, PNG | Static | Blocker |
| Aspect Ratio | The recommended aspect ratio is 1:1. | 1:1 | Static | Recommendation |
| Description Character Limit | Description is recommended to be 30 characters or fewer. Spec: {"max":30} | - | All | Recommendation |
| Headline Character Limit | Headline is recommended to be 40 characters or fewer. Spec: {"max":40} | - | All | Recommendation |
| Max File Weight - Static | Maximum file size is 30 MB. | max 30 MB | Static | Blocker |
| Primary Text Character Limit | Primary text is recommended to be 125 characters or fewer. Spec: {"max":125} | - | All | Recommendation |
| Resolution | Resolution should be at least 1080 x 1080 pixels. | 1080 × 1080 px | Static | Recommendation |
Source
Every requirement above is taken from the platform's published documentation.
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