Meta Image Facebook Reels ad specs
Meta Image Facebook Reels creatives have 10 published requirements: 4 block the ad in review, 6 are recommendations. The creative must be 1440 × 2560 px, supplied as JPG or PNG and no larger than 30 MB. Covers static creatives.
- Dimensions
- 1440 × 2560 px
- Accepted formats
- JPG, PNG
- Max file size
- max 30 MB
- Aspect ratio
- 9:16 (±3%)
- Resolution
- min height 600 px · min width 600 px
All 10 requirements
4 of the 10 block the ad in review. Values are the platform's published limits.
File formats
1 requirement · 1 blocking
Aspect ratio
1 requirement
Text length
2 requirements
File size
1 requirement · 1 blocking
Resolution
2 requirements · 2 blocking
Dimensions
1 requirement
Content and policy
2 requirements
| Requirement | What the platform says | Value | Creative | Severity |
|---|---|---|---|---|
| Accepted Formats | Accepted file types are JPG or PNG. | JPG, PNG | Static | Blocker |
| Aspect Ratio | The recommended aspect ratio is 9:16 with a tolerance of 3%. | 9:16 (±3%) | Static | Recommendation |
| Headline Character Limit | Headline is recommended to be no more than 55 characters. Spec: {"max":55} | - | All | Recommendation |
| Max File Weight - Static | The maximum file size is 30MB. | max 30 MB | Static | Blocker |
| Minimum Height | The minimum height is 600 pixels. | min height 600 px | Static | Blocker |
| Minimum Width | The minimum width is 600 pixels. | min width 600 px | Static | Blocker |
| Primary Text Character Limit | Primary text is recommended to be no more than 40 characters. Spec: {"max":40} | - | All | Recommendation |
| Resolution | The recommended resolution is 1440 x 2560 pixels. | 1440 × 2560 px | Static | Recommendation |
| Safe Zone | Leave roughly 14% of the top, 35% of the bottom, and 6% on each side of the asset free from text, logos, or other key creative elements to avoid cropping or covering them with the profile icon or call-to-action. Requirement: Leave roughly 14% of the top, 35% of the bottom, and 6% on each side of your asset free from text, logos, or other key creative elements to avoid cropping key elements or covering them with the profile icon or call-to-action. | - | Static | Recommendation |
| Text on Image | Due to the small image size, it is recommended that you don't add text on images. Requirement: Don't due to the small image size, we recommend that you don't add text on images. | - | Static | Recommendation |
Source
Every requirement above is taken from the platform's published documentation.
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