Meta Image Facebook Video Feeds ad specs
Meta Image Facebook Video Feeds creatives have 11 published requirements: 7 block the ad in review, 4 are recommendations. The creative supplied as JPG or PNG and no larger than 30 MB. Covers static creatives.
- Dimensions
- 1440 × 1440 px · 1440 × 1800 px
- Accepted formats
- JPG, PNG
- Max file size
- max 30 MB
- Aspect ratio
- 4:5 (±3%) · 1.91:1 (±3%)
- Resolution
- min height 600 px · min height 750 px · min width 600 px
All 11 requirements
7 of the 11 block the ad in review. Values are the platform's published limits.
File formats
1 requirement · 1 blocking
Aspect ratio
2 requirements · 2 blocking
Text length
2 requirements
File size
1 requirement · 1 blocking
Resolution
3 requirements · 3 blocking
Dimensions
2 requirements
| Requirement | What the platform says | Value | Creative | Severity |
|---|---|---|---|---|
| Accepted Formats | Accepted file types are JPG or PNG. | JPG, PNG | Static | Blocker |
| Aspect Ratio - Maximum | Maximum aspect ratio is 4:5. | 4:5 (±3%) | Static | Blocker |
| Aspect Ratio - Minimum | Minimum aspect ratio is 1.91:1. | 1.91:1 (±3%) | Static | Blocker |
| Headline Character Limit | Headline should be 27 characters. Spec: {"max":27} | - | All | Recommendation |
| Max File Weight - Static | Maximum file size is 30 MB. | max 30 MB | Static | Blocker |
| Minimum Height - 1:1 | Minimum image height for 1:1 ratio is 600 pixels. | min height 600 px | Static | Blocker |
| Minimum Height - 4:5 | Minimum image height for 4:5 ratio is 750 pixels. | min height 750 px | Static | Blocker |
| Minimum Width | Minimum image width is 600 pixels. | min width 600 px | Static | Blocker |
| Primary Text Character Limit | Primary text should be 50-150 characters. Spec: {"max":150} | - | All | Recommendation |
| Recommended Resolution - 1:1 | Recommended resolution for 1:1 ratio is 1440 x 1440 pixels. | 1440 × 1440 px | Static | Recommendation |
| Recommended Resolution - 4:5 | Recommended resolution for 4:5 ratio is 1440 x 1800 pixels. | 1440 × 1800 px | Static | Recommendation |
Source
Every requirement above is taken from the platform's published documentation.
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