Meta Image Instagram Explore Home ad specs

Meta Image Instagram Explore Home creatives have 10 published requirements: 8 block the ad in review, 2 are recommendations. The creative must be 1440 × 1800 px, supplied as JPG or PNG and no larger than 30 MB. Covers static creatives.

Dimensions: 1440 × 1800 px
Accepted formats: JPG, PNG
Max file size: max 30 MB
Aspect ratio: 4:5 (±1%) · 191:100 · 400:500
Resolution: min width 500 px

All 10 requirements

8 of the 10 block the ad in review. Values are the platform's published limits.

File formats
1 requirement · 1 blocking
Aspect ratio
3 requirements · 2 blocking
Element counts
1 requirement · 1 blocking
Text length
2 requirements · 2 blocking
File size
1 requirement · 1 blocking
Resolution
1 requirement · 1 blocking
Dimensions
1 requirement

Requirement	What the platform says	Value	Creative	Severity
Accepted Formats	Image file type must be JPG or PNG.	JPG, PNG	Static	Blocker
Aspect Ratio	The recommended image aspect ratio is 4:5, with an aspect ratio tolerance of 1%.	4:5 (±1%)	Static	Recommendation
Hashtag Count	Maximum number of hashtags is 30. Spec: {"max":30}	-	All	Blocker
Headline Character Limit	Headline must not exceed 40 characters. Spec: {"max":40}	-	All	Blocker
Max File Weight - Static	Maximum image file size is 30MB.	max 30 MB	Static	Blocker
Maximum Aspect Ratio	The maximum aspect ratio is 191:100.	191:100	Static	Blocker
Minimum Aspect Ratio	The minimum aspect ratio is 400:500.	400:500	Static	Blocker
Minimum Width	Minimum image width is 500 pixels.	min width 500 px	Static	Blocker
Primary Text Character Limit	Primary text must not exceed 125 characters. Spec: {"max":125}	-	All	Blocker
Resolution	The recommended image resolution is 1440 x 1800 pixels.	1440 × 1800 px	Static	Recommendation