Meta Image Instagram Reels ad specs

Meta Image Instagram Reels creatives have 7 published requirements: 3 block the ad in review, 4 are recommendations. The creative must be 1440 × 2560 px, supplied as JPG or PNG and no larger than 30 MB. Covers static creatives.

Dimensions: 1440 × 2560 px
Accepted formats: JPG, PNG
Max file size: max 30 MB
Aspect ratio: 9:16 (±1%)
Resolution: min width 500 px

All 7 requirements

3 of the 7 block the ad in review. Values are the platform's published limits.

File formats
1 requirement · 1 blocking
Aspect ratio
1 requirement
File size
1 requirement · 1 blocking
Resolution
1 requirement · 1 blocking
Text length
1 requirement
Dimensions
1 requirement
Content and policy
1 requirement

Requirement	What the platform says	Value	Creative	Severity
Accepted Formats	Accepted file types are JPG or PNG.	JPG, PNG	Static	Blocker
Aspect Ratio	The recommended aspect ratio is 9:16 with a tolerance of 1%.	9:16 (±1%)	Static	Recommendation
Max File Weight - Static	The maximum file size is 30MB.	max 30 MB	Static	Blocker
Minimum Width	The minimum width is 500 pixels.	min width 500 px	Static	Blocker
Primary Text Character Limit	Primary text is recommended to be 44 characters. Spec: {"max":44}	-	All	Recommendation
Resolution	The recommended resolution is 1440 x 2560 pixels.	1440 × 2560 px	Static	Recommendation
Safe Zone	Leave roughly 14% of the top, 35% of the bottom, and 6% on each side of the asset free from text, logos, or other key creative elements to avoid cropping or covering them with the profile icon or call-to-action. Requirement: Leave roughly 14% of the top, 35% of the bottom, and 6% on each side of your asset free from text, logos, or other key creative elements to avoid cropping key elements or covering them with the profile icon or call-to-action.	-	Static	Recommendation