Meta Video Audience Network Native Banner and Interstitial ad specs
Meta Video Audience Network Native Banner and Interstitial creatives have 11 published requirements: 5 block the ad in review, 6 are recommendations. The creative must be 1080 × 1080 px, supplied as MP4, MOV or GIF, no larger than 4 GB and no longer than 120 seconds. Covers video creatives.
- Dimensions
- 1080 × 1080 px
- Accepted formats
- MP4, MOV, GIF
- Max file size
- max 4 GB
- Aspect ratio
- 9:16
- Duration
- max 120 sec
All 11 requirements
5 of the 11 block the ad in review. Values are the platform's published limits.
File formats
1 requirement · 1 blocking
Aspect ratio
1 requirement
Text length
3 requirements
Content and policy
3 requirements · 2 blocking
File size
1 requirement · 1 blocking
Dimensions
1 requirement
Duration
1 requirement · 1 blocking
| Requirement | What the platform says | Value | Creative | Severity |
|---|---|---|---|---|
| Accepted Formats | Video file type must be MP4, MOV or GIF. | MP4, MOV, GIF | Video | Blocker |
| Aspect Ratio | The recommended video aspect ratio is 9:16. | 9:16 | Video | Recommendation |
| Description Character Limit | Description is recommended to be 30 characters or fewer. Spec: {"max":30} | - | All | Recommendation |
| Edit Lists in File Containers | Videos should not contain edit lists or special boxes in file containers. Requirement: Don't videos should not contain edit lists or special boxes in file containers. | - | Video | Blocker |
| Headline Character Limit | Headline is recommended to be 40 characters or fewer. Spec: {"max":40} | - | All | Recommendation |
| Max File Weight - Video | Maximum video file size is 4GB. | max 4 GB | Video | Blocker |
| Minimum Resolution | Video resolution must be at least 1080 x 1080 pixels. | 1080 × 1080 px | Video | Recommendation |
| Primary Text Character Limit | Primary text is recommended to be 125 characters or fewer. Spec: {"max":125} | - | All | Recommendation |
| Video Captions | Video captions are not supported. Requirement: Don't video captions are not supported. | - | Video | Blocker |
| Video Compression | Video settings should use H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+. | - | Video | Recommendation |
| Video Duration | Video duration must be between 1 second and 2 minutes. | max 120 sec | Video | Blocker |
Source
Every requirement above is taken from the platform's published documentation.
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