Meta Video Facebook In-Stream ad specs
Meta Video Facebook In-Stream creatives have 12 published requirements: 4 block the ad in review, 8 are recommendations. The creative must be 1080 × 1080 px, supplied as MP4, MOV or GIF and no larger than 4 GB. Covers video creatives.
- Dimensions
- 1080 × 1080 px
- Accepted formats
- MP4, MOV, GIF
- Max file size
- max 4 GB
- Aspect ratio
- 1:1 · 16:9
- Duration
- max 15 sec · max 600 sec
- Bitrate
- min 128 kbps
All 12 requirements
4 of the 12 block the ad in review. Values are the platform's published limits.
File formats
1 requirement · 1 blocking
Aspect ratio
2 requirements
Bitrate
1 requirement
Content and policy
2 requirements
Text length
2 requirements
File size
1 requirement · 1 blocking
Dimensions
1 requirement
Duration
2 requirements · 2 blocking
| Requirement | What the platform says | Value | Creative | Severity |
|---|---|---|---|---|
| Accepted Formats | Accepted video file types are MP4, MOV or GIF. | MP4, MOV, GIF | Video | Blocker |
| Aspect Ratio - 1:1 | The recommended video aspect ratio is 1:1. | 1:1 | Video | Recommendation |
| Aspect Ratio - 16:9 | The recommended video aspect ratio is 16:9. | 16:9 | Video | Recommendation |
| Audio Compression | Audio should use stereo AAC audio compression at 128kbps or higher. | min 128 kbps | Video | Recommendation |
| Edit Lists and Special Boxes | Videos should not contain edit lists or special boxes in file containers. Requirement: Don't videos should not contain edit lists or special boxes in file containers. | - | Video | Recommendation |
| Headline Character Limit | Headline is recommended to be 40 characters or fewer. Spec: {"max":40} | - | All | Recommendation |
| Maximum File Size | The maximum video file size is 4GB. | max 4 GB | Video | Blocker |
| Minimum Resolution | The video resolution must be at least 1080 x 1080 pixels. | 1080 × 1080 px | Video | Recommendation |
| Primary Text Character Limit | Primary text is recommended to be 125 characters or fewer. Spec: {"max":125} | - | All | Recommendation |
| Video Compression | Video settings should use H.264 compression, square pixels, fixed frame rate and progressive scan. Requirement: H.264 compression, square pixels, fixed frame rate, progressive scan. | - | Video | Recommendation |
| Video Duration (Desktop) | Video duration on desktop must be between 5 seconds and 15 seconds. | max 15 sec | Video | Blocker |
| Video Duration (Mobile) | Video duration on mobile must be between 5 seconds and 10 minutes. | max 600 sec | Video | Blocker |
Source
Every requirement above is taken from the platform's published documentation.
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