Meta Video Facebook Search Results ad specs
Meta Video Facebook Search Results creatives have 15 published requirements: 6 block the ad in review, 9 are recommendations. The creative must be 1080 × 1080 px, supplied as MP4, MOV or GIF, no larger than 4 GB and no longer than 14460 seconds. Covers video creatives.
- Dimensions
- 1080 × 1080 px
- Accepted formats
- MP4, MOV, GIF
- Max file size
- max 4 GB
- Aspect ratio
- 1:1
- Resolution
- min height 120 px · min width 120 px
- Duration
- max 14460 sec
- Bitrate
- min 128 kbps
All 15 requirements
6 of the 15 block the ad in review. Values are the platform's published limits.
File formats
1 requirement · 1 blocking
Aspect ratio
1 requirement
Bitrate
1 requirement
Text length
3 requirements
Content and policy
4 requirements · 1 blocking
File size
1 requirement · 1 blocking
Resolution
2 requirements · 2 blocking
Dimensions
1 requirement
Duration
1 requirement · 1 blocking
| Requirement | What the platform says | Value | Creative | Severity |
|---|---|---|---|---|
| Accepted Formats | Accepted video file types are MP4, MOV or GIF. | MP4, MOV, GIF | Video | Blocker |
| Aspect Ratio | The recommended video aspect ratio is 1:1. | 1:1 | Video | Recommendation |
| Audio Compression | Audio should use stereo AAC audio compression at 128kbps or higher. | min 128 kbps | Video | Recommendation |
| Description Character Limit | Description should be no more than 30 characters. Spec: {"max":30} | - | All | Recommendation |
| Edit Lists and Special Boxes | Videos should not contain edit lists or special boxes in file containers. Requirement: Don't videos should not contain edit lists or special boxes in file containers. | - | Video | Blocker |
| Headline Character Limit | Headline should be no more than 40 characters. Spec: {"max":40} | - | All | Recommendation |
| Maximum File Size | Maximum video file size is 4GB. | max 4 GB | Video | Blocker |
| Minimum Height | Minimum video height is 120 pixels. | min height 120 px | Video | Blocker |
| Minimum Width | Minimum video width is 120 pixels. | min width 120 px | Video | Blocker |
| Primary Text Character Limit | Primary text should be no more than 125 characters. Spec: {"max":125} | - | All | Recommendation |
| Resolution | The recommended video resolution is at least 1080 x 1080 pixels. | 1080 × 1080 px | Video | Recommendation |
| Video Captions | Video captions are optional but recommended. | - | Video | Recommendation |
| Video Compression | Video settings should use H.264 compression, square pixels, fixed frame rate, and progressive scan. Requirement: H.264 compression, square pixels, fixed frame rate, progressive scan. | - | Video | Recommendation |
| Video Duration | Video duration must be between 1 second and 241 minutes. | max 14460 sec | Video | Blocker |
| Video Sound | Video sound is optional but recommended. | - | Video | Recommendation |
Source
Every requirement above is taken from the platform's published documentation.
Check a creative against these rules
Checking the 3 of these 15 rules that apply to a static image. The rest cover video creatives. Free, no signup.
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Rule-by-rule verdicts for Meta · Facebook Search Results, the moment you add a creative.