Meta Video Facebook Stories ad specs
Meta Video Facebook Stories creatives have 15 published requirements: 4 block the ad in review, 11 are recommendations. The creative must be 1440 × 2560 px, supplied as MP4, MOV or GIF, no larger than 4 GB and no longer than 180 seconds. Covers video creatives.
- Dimensions
- 1440 × 2560 px
- Accepted formats
- MP4, MOV, GIF
- Max file size
- max 4 GB
- Aspect ratio
- 9:16 (±1%)
- Resolution
- min width 250 px
- Duration
- max 180 sec
- Bitrate
- min 128 kbps
All 15 requirements
4 of the 15 block the ad in review. Values are the platform's published limits.
File formats
1 requirement · 1 blocking
Aspect ratio
1 requirement
Bitrate
1 requirement
Safe zones
2 requirements
Text length
2 requirements
File size
1 requirement · 1 blocking
Resolution
1 requirement · 1 blocking
Content and policy
4 requirements
Dimensions
1 requirement
Duration
1 requirement · 1 blocking
| Requirement | What the platform says | Value | Creative | Severity |
|---|---|---|---|---|
| Accepted Formats | Accepted video file types are MP4, MOV or GIF. | MP4, MOV, GIF | Video | Blocker |
| Aspect Ratio | The recommended video aspect ratio is 9:16 with an aspect ratio tolerance of 1%. | 9:16 (±1%) | Video | Recommendation |
| Audio Compression | Audio should use stereo AAC audio compression at 128kbps or higher. | min 128 kbps | Video | Recommendation |
| Bottom Safe Zone | Leave roughly 20% (340 pixels) of the bottom of the video free from text and logos to avoid covering these elements with UI elements such as the call-to-action. Spec: {"height":340,"unit":"px"} | - | Video | Recommendation |
| Headline Character Limit | Headline should be no more than 40 characters. Spec: {"max":40} | - | All | Recommendation |
| Max File Size | Maximum video file size is 4GB. | max 4 GB | Video | Blocker |
| Minimum Width | The minimum video width is 250 pixels. | min width 250 px | Video | Blocker |
| No Edit Lists or Special Boxes | Videos should not contain edit lists or special boxes in file containers. Requirement: Don't videos should not contain edit lists or special boxes in file containers. | - | Video | Recommendation |
| Primary Text Character Limit | Primary text should be no more than 125 characters. Spec: {"max":125} | - | All | Recommendation |
| Resolution | The recommended video resolution is 1440 x 2560 pixels. | 1440 × 2560 px | Video | Recommendation |
| Top Safe Zone | Leave roughly 14% (250 pixels) of the top of the video free from text and logos to avoid covering these elements with UI elements. Spec: {"height":250,"unit":"px"} | - | Video | Recommendation |
| Video Captions | Video captions are optional but recommended. | - | Video | Recommendation |
| Video Compression | Video settings should use H.264 compression, square pixels, fixed frame rate, and progressive scan. Requirement: H.264 compression, square pixels, fixed frame rate, progressive scan. | - | Video | Recommendation |
| Video Duration | Video duration must be between 1 second and 3 minutes. | max 180 sec | Video | Blocker |
| Video Sound | Video sound is optional but recommended. | - | Video | Recommendation |
Source
Every requirement above is taken from the platform's published documentation.
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Rule-by-rule verdicts for Meta · Facebook Stories, the moment you add a creative.