Meta Video Instagram Feed ad specs
Meta Video Instagram Feed creatives have 9 published requirements: 7 block the ad in review, 2 are recommendations. The creative must be 1080 × 1920 px, supplied as MP4, MOV or GIF, no larger than 4 GB and no longer than 3600 seconds. Covers video creatives.
- Dimensions
- 1080 × 1920 px
- Accepted formats
- MP4, MOV, GIF
- Max file size
- max 4 GB
- Aspect ratio
- 9:16 (±1%)
- Resolution
- min width 250 px
- Duration
- max 3600 sec
All 9 requirements
7 of the 9 block the ad in review. Values are the platform's published limits.
File formats
1 requirement · 1 blocking
Aspect ratio
1 requirement · 1 blocking
Element counts
1 requirement · 1 blocking
File size
1 requirement · 1 blocking
Resolution
1 requirement · 1 blocking
Content and policy
1 requirement · 1 blocking
Text length
1 requirement
Dimensions
1 requirement
Duration
1 requirement · 1 blocking
| Requirement | What the platform says | Value | Creative | Severity |
|---|---|---|---|---|
| Accepted Formats | Video file type must be MP4, MOV or GIF. | MP4, MOV, GIF | Video | Blocker |
| Aspect Ratio | The recommended video aspect ratio is 9:16 with a tolerance of 1%. | 9:16 (±1%) | Video | Blocker |
| Hashtag Count | Maximum number of hashtags is 30. Spec: {"max":30} | - | All | Blocker |
| Max File Weight - Video | Maximum video file size is 4GB. | max 4 GB | Video | Blocker |
| Minimum Width | The minimum video width is 250 pixels. | min width 250 px | Video | Blocker |
| No Edit Lists or Special Boxes | Videos should not contain edit lists or special boxes in file containers. Requirement: Don't videos should not contain edit lists or special boxes in file containers. | - | Video | Blocker |
| Primary Text Character Limit | Primary text should be no more than 125 characters. Spec: {"max":125} | - | All | Recommendation |
| Resolution | The recommended video resolution is 1080 x 1920 pixels. | 1080 × 1920 px | Video | Recommendation |
| Video Duration | Video duration must be between 1 second and 60 minutes. | max 3600 sec | Video | Blocker |
Source
Every requirement above is taken from the platform's published documentation.
Check a creative against these rules
Checking the 2 of these 9 rules that apply to a static image. The rest cover video creatives. Free, no signup.
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Rule-by-rule verdicts for Meta · Instagram Feed, the moment you add a creative.