Meta Video Instagram Reels ad specs

Meta Video Instagram Reels creatives have 19 published requirements: 11 block the ad in review, 8 are recommendations. The creative must be 1440 × 2560 px, supplied as MP4 or MOV, no larger than 4 GB and no longer than 900 seconds. Covers video creatives.

Dimensions: 1440 × 2560 px
Accepted formats: MP4, MOV
Max file size: max 4 GB
Aspect ratio: 9:16
Resolution: min width 500 px · min width 250 px
Duration: max 900 sec
Bitrate: min 128 kbps

All 19 requirements

11 of the 19 block the ad in review. Values are the platform's published limits.

File formats
1 requirement · 1 blocking
Aspect ratio
1 requirement
Bitrate
1 requirement
File size
1 requirement · 1 blocking
Resolution
2 requirements · 2 blocking
Content and policy
10 requirements · 6 blocking
Text length
1 requirement
Dimensions
1 requirement
Duration
1 requirement · 1 blocking

Requirement	What the platform says	Value	Creative	Severity
Accepted Formats	Accepted video file types are MP4 and MOV.	MP4, MOV	Video	Blocker
Aspect Ratio	The recommended video aspect ratio is 9:16.	9:16	Video	Recommendation
Audio Compression	Audio should use stereo AAC compression at 128kbps or higher.	min 128 kbps	Video	Recommendation
Max File Weight - Video	Maximum video file size is 4GB.	max 4 GB	Video	Blocker
Minimum Width - 30 Seconds or Longer	Minimum video width is 500 pixels for ads 30 seconds or longer.	min width 500 px	Video	Blocker
Minimum Width - Under 30 Seconds	Minimum video width is 250 pixels for ads less than 30 seconds.	min width 250 px	Video	Blocker
No Edit Lists or Special Boxes	Reels ads should not contain videos that contain edit lists or special boxes in file containers. Requirement: Don't videos that contain edit lists or special boxes in file containers.	-	Video	Blocker
No Face or Camera Effect	Reels ads should not contain media that has a face or camera effect. Requirement: Don't media that has a face or camera effect.	-	Video	Blocker
No GIF	Reels ads should not contain media with a GIF. Requirement: Don't media with a GIF.	-	Video	Blocker
No Licensed Music	Reels ads should not contain licensed music; use original audio or royalty-free music available in Meta Sound Collection instead. Requirement: Don't licensed music. We recommend using original audio or royalty-free music available in our Meta Sound Collection instead.	-	Video	Blocker
No Pre-October 2021 Reels	Reels ads should not contain Reels published before October 15, 2021. Requirement: Don't reels published before October 15, 2021.	-	Video	Blocker
No Product Tags	Reels ads should not contain media with product tags. Requirement: Don't media with product tags.	-	Video	Blocker
Primary Text Character Limit	Primary text should be no more than 44 characters. Spec: {"max":44}	-	All	Recommendation
Resolution	The recommended video resolution is 1440 x 2560 pixels.	1440 × 2560 px	Video	Recommendation
Safe Zone	Leave at least 14% of the top, 35% of the bottom, and 6% on each side of the asset free from text, logos, or other important creative elements to avoid cropping or coverage by UI elements. Requirement: Consider leaving at least 14% of the top, 35% of the bottom, and 6% on each side of your asset free from text, logos, or other important creative elements.	-	Video	Recommendation
Video Captions	Video captions are optional but recommended.	-	Video	Recommendation
Video Compression	Video should use H.264 compression, square pixels, fixed frame rate, and progressive scan. Requirement: H.264 compression, square pixels, fixed frame rate, progressive scan.	-	Video	Recommendation
Video Duration	Video duration can be from 0 seconds to 15 minutes (900 seconds).	max 900 sec	Video	Blocker
Video Sound	Video sound is optional but strongly recommended.	-	Video	Recommendation