Meta Video Instagram Stories ad specs
Meta Video Instagram Stories creatives have 13 published requirements: 3 block the ad in review, 10 are recommendations. The creative must be 1440 × 2560 px, supplied as MP4, MOV or GIF, no larger than 4 GB and no longer than 3600 seconds. Covers video creatives.
- Dimensions
- 1440 × 2560 px
- Accepted formats
- MP4, MOV, GIF
- Max file size
- max 4 GB
- Aspect ratio
- 9:16 (±1%)
- Resolution
- min width 250 px
- Duration
- max 3600 sec
- Bitrate
- min 128 kbps
All 13 requirements
3 of the 13 block the ad in review. Values are the platform's published limits.
File formats
1 requirement
Aspect ratio
1 requirement
Bitrate
1 requirement
Content and policy
5 requirements
File size
1 requirement · 1 blocking
Resolution
1 requirement · 1 blocking
Text length
1 requirement
Dimensions
1 requirement
Duration
1 requirement · 1 blocking
| Requirement | What the platform says | Value | Creative | Severity |
|---|---|---|---|---|
| Accepted Formats | Accepted video file types are MP4, MOV or GIF. | MP4, MOV, GIF | Video | Recommendation |
| Aspect Ratio | The recommended video aspect ratio is 9:16 with an aspect ratio tolerance of 1%. | 9:16 (±1%) | Video | Recommendation |
| Audio Compression | Audio should use stereo AAC audio compression at 128kbps or higher. | min 128 kbps | Video | Recommendation |
| Edit Lists and Special Boxes | Videos should not contain edit lists or special boxes in file containers. Requirement: Don't videos should not contain edit lists or special boxes in file containers. | - | Video | Recommendation |
| Max File Weight - Video | Maximum video file size is 4GB. | max 4 GB | Video | Blocker |
| Minimum Width | The minimum video width is 250 pixels. | min width 250 px | Video | Blocker |
| Primary Text Character Limit | Primary text is recommended to be 125 characters or fewer. Spec: {"max":125} | - | All | Recommendation |
| Resolution | The recommended video resolution is 1440 x 2560 pixels. | 1440 × 2560 px | Video | Recommendation |
| Safe Zone | Leave roughly 14% of the top, 35% of the bottom, and 6% on each side of the asset free from text, logos, or other key creative elements to avoid cropping or covering them with the profile icon or call-to-action. Requirement: Leave roughly 14% of the top, 35% of the bottom, and 6% on each side of your asset free from text, logos, or other key creative elements to avoid cropping key elements or covering them with the profile icon or call-to-action. | - | Video | Recommendation |
| Video Captions | Video captions are optional but recommended. | - | Video | Recommendation |
| Video Compression | Video settings should use H.264 compression, square pixels, fixed frame rate, and progressive scan. Requirement: H.264 compression, square pixels, fixed frame rate, progressive scan. | - | Video | Recommendation |
| Video Duration | Video duration must be between 1 second and 60 minutes. | max 3600 sec | Video | Blocker |
| Video Sound | Video sound is optional but recommended. | - | Video | Recommendation |
Source
Every requirement above is taken from the platform's published documentation.
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Rule-by-rule verdicts for Meta · Instagram Stories, the moment you add a creative.