Amazon DSP Online Video ad specs
Amazon DSP Online Video creatives have 27 published requirements: 25 block the ad in review, 2 are recommendations. The creative supplied as MPG, MPEG, M2P, M2T, M2TS, PS, TS or MP4 and no larger than 500 MB. Covers video creatives.
- Dimensions
- 1920 × 1080 px · 640 × 360 px · 1080 × 1920 px · 360 × 640 px
- Accepted formats
- MPG, MPEG, M2P, M2T, M2TS, PS, TS, MP4
- Max file size
- max 500 MB
- Aspect ratio
- 16:9 · 9:16
- Duration
- max 120 sec · min 6 sec
- Bitrate
- min 192 kbps · min 128 kbps · min 4 Mbps · min 2 Mbps · min 8 Mbps
- Frame rate
- 23.976, 24, 25, 29.97 fps
All 27 requirements
25 of the 27 block the ad in review. Values are the platform's published limits.
Aspect ratio
2 requirements · 2 blocking
Element counts
1 requirement · 1 blocking
Content and policy
10 requirements · 9 blocking
File size
1 requirement · 1 blocking
Duration
2 requirements · 2 blocking
Bitrate
5 requirements · 4 blocking
Dimensions
4 requirements · 4 blocking
File formats
1 requirement · 1 blocking
Frame rate
1 requirement · 1 blocking
| Requirement | What the platform says | Value | Creative | Severity |
|---|---|---|---|---|
| Aspect Ratio - Horizontal | Online video ads support a 16:9 aspect ratio. | 16:9 | Video | Blocker |
| Aspect Ratio - Vertical | Online video ads support a 9:16 aspect ratio. | 9:16 | Video | Blocker |
| Audio Channel | A minimum of 2 audio channels is required. Spec: {"min":2} | - | Video | Blocker |
| Audio Codec | Supported audio codec is AAC. | - | Video | Blocker |
| Audio Sample Rate | Audio sample rate must be 44.1kHz or 48kHz. | - | Video | Blocker |
| Interactive Ad - Drive to Compliant Destination | Interactive video ad elements must drive to an app or page that complies with Amazon specs and policies. | - | All | Blocker |
| Interactive Ad - Mobile Optimized Destination | Interactive video ad elements must drive to a site, mobile app, or app store that is mobile-optimized. | - | All | Blocker |
| Interactive Ad - Must Not Obstruct Disclaimers | Interactive video ad elements must not obstruct any disclaimers, disclosures, claims, product information, or rating information. Requirement: Don't obstruct any disclaimers, disclosures, claims, product information, or rating information. | - | All | Blocker |
| Interactive Ad - Must Not Obstruct Product Shot or Logo | Interactive video ad elements must not obstruct entire visuals of the primary product shot or primary logo being advertised. Requirement: Don't obstruct entire visuals of the primary product shot or primary logo being advertised. | - | All | Blocker |
| Interactive Ad - Must Not Obstruct Text or Content | Interactive video ad elements must not obstruct text or primary content. Requirement: Don't obstruct text or primary content. | - | All | Blocker |
| Max File Size - Video | Maximum file size for site-served online video ads is 500MB. | max 500 MB | Video | Blocker |
| Maximum Duration | Maximum video duration is 120 seconds. | max 120 sec | Video | Blocker |
| Minimum Audio Bitrate (Site Served) | Minimum audio bitrate for site-served ads is 192 kbps. | min 192 kbps | Video | Blocker |
| Minimum Audio Bitrate (Third-Party Served) | Minimum audio bitrate for third-party served ads is 128 kbps. | min 128 kbps | Video | Blocker |
| Minimum Duration | Minimum video duration is 6 seconds. | min 6 sec | Video | Blocker |
| Minimum Frame Size - Horizontal (Site Served) | Minimum frame size for horizontal site-served video is 1920x1080. | 1920 × 1080 px | Video | Blocker |
| Minimum Frame Size - Horizontal (Third-Party Served) | Minimum frame size for horizontal third-party served video is 640x360. | 640 × 360 px | Video | Blocker |
| Minimum Frame Size - Vertical (Site Served) | Minimum frame size for vertical site-served video is 1080x1920. | 1080 × 1920 px | Video | Blocker |
| Minimum Frame Size - Vertical (Third-Party Served) | Minimum frame size for vertical third-party served video is 360x640. | 360 × 640 px | Video | Blocker |
| Minimum Video Bitrate (Site Served) | Minimum video bitrate for site-served ads is 4 Mbps. | min 4 Mbps | Video | Blocker |
| Minimum Video Bitrate (Third-Party Served) | Minimum video bitrate for third-party served ads is 2 Mbps. | min 2 Mbps | Video | Blocker |
| Recommended Duration | A duration of exactly 6s, 15s, 20s, 30s, or 60s is recommended for optimal campaign performance. Requirement: A duration of exactly 6s, 15s, 20s, 30s, or 60s is recommended. Use of videos outside of these durations may negatively impact your campaign performance. | - | Video | Recommendation |
| Recommended Video Bitrate | Recommended video bitrate is 8 Mbps. | min 8 Mbps | Video | Recommendation |
| Supported Video File Formats | Supported video file formats include MPG, MPEG, M2P, M2T, M2TS, PS, TS, MP4. | MPG, MPEG, M2P, M2T, M2TS, PS, TS, MP4 | Video | Blocker |
| Third-Party Tag Format | Third-party video tags must be Inline VAST 2.0 or VAST 3.0, and may include VPAID 2. VPAID or Wrapper Tags are not accepted. | - | Video | Blocker |
| Video Codec | Supported video codecs are H.264, MPEG-2, or MPEG-4. | - | Video | Blocker |
| Video Frame Rate | Supported video frame rates are 23.976 (recommended), 24, 25, or 29.97 fps. | 23.976, 24, 25, 29.97 fps | Video | Blocker |
Source
Every requirement above is taken from the platform's published documentation.
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