Amazon ad specs
Amazon publishes 618 creative requirements across 69 placements, 577 of which block the ad in review. Every one is listed below, taken from Amazon's own documentation and grouped by ad format.
DSP Video Online Video Ads
DSP Video Streaming Tv Prime Video Ads
Amazon DSP Video Streaming Tv Prime Video Ads 3 P STV Apps
| Requirement | What the platform says | Value | Creative | Severity |
|---|---|---|---|---|
| Ad Length - 3P STV Apps | 3P STV Apps ad lengths are 6, 10, 15, 20, 30, 45, 60, 75, or 90 seconds. | 6, 10, 15, 20, 30, 45, 60, 75, 90 sec | Video | Blocker |
Amazon DSP Video Streaming Tv Prime Video Ads Fire Channels
| Requirement | What the platform says | Value | Creative | Severity |
|---|---|---|---|---|
| Ad Length - Fire TV Channels US | Fire TV Channels ad lengths in the US are 15 or 30 seconds. | 15, 30 sec | Video | Blocker |
Amazon DSP Video Streaming Tv Prime Video Ads Twitch
| Requirement | What the platform says | Value | Creative | Severity |
|---|---|---|---|---|
| Ad Length - Twitch UK | Twitch ad lengths in the UK are 15, 20, or 30 seconds. | 15, 20, 30 sec | Video | Blocker |
| Ad Length - Twitch US | Twitch ad lengths in the US are 15 or 30 seconds. | 15, 30 sec | Video | Blocker |
DSP Display Desktop
- Amazon DSP Display Desktop Billboard3 rules
- Amazon DSP Display Desktop Large Rectangle4 rules
- Amazon DSP Display Desktop Leaderboard4 rules
- Amazon DSP Display Desktop Medium Rectangle4 rules
- Amazon DSP Display Desktop Mobile Detail and Search Results page4 rules
- Amazon DSP Display Desktop Mobile Leaderboard3 rules
- Amazon DSP Display Desktop Mobile Leaderboard (Tablet)3 rules
- Amazon DSP Display Desktop Mobile Medium Rectangle3 rules
- Amazon DSP Display Desktop Wide Skyscraper4 rules
Mobile Shopping All
- Amazon Mobile Shopping10 rules
- Amazon Mobile Shopping Bottom of Detail Page - Smartphones and Tablets12 rules
- Amazon Mobile Shopping Deals Page - Smartphones5 rules
- Amazon Mobile Shopping Detail Page - Smartphones6 rules
- Amazon Mobile Shopping Detail Page - Tablet Apps3 rules
- Amazon Mobile Shopping Home Page - Smartphones 600x5008 rules
- Amazon Mobile Shopping Home Page - Smartphones 640x1006 rules
- Amazon Mobile Shopping Home Page - Tablet Apps6 rules
- Amazon Mobile Shopping Search Results Page - Smartphones6 rules
- Amazon Mobile Shopping Thank You Page - Smartphones5 rules
Prime Video Pause Ad
- Amazon Prime Video Pause Ad Background Image17 rules
- Amazon Prime Video Pause Ad Brand Logo6 rules
- Amazon Prime Video Pause Ad QR Code6 rules
Amazon Prime Video Pause Ad Call to Action Headline
| Requirement | What the platform says | Creative | Severity |
|---|---|---|---|
| ASIN Name Character Limit | ASIN name is automatically pulled in and truncated if it goes beyond the character limit of 44 characters. Spec: {"max":44} | All | Blocker |
Amazon Prime Video Pause Ad Creative Copy
| Requirement | What the platform says | Creative | Severity |
|---|---|---|---|
| Creative Copy Character Limit | Creative copy has a maximum of 86 characters with a 3 line limit. Spec: {"max":86} | All | Blocker |
Amazon Prime Video Pause Ad Legal Text
| Requirement | What the platform says | Creative | Severity |
|---|---|---|---|
| Legal Text Character Limit | Legal text has a maximum of 180 characters with a 2 line limit. Spec: {"max":180} | All | Blocker |
| Unnecessary Text Discouraged | Any use of unnecessary text, including legal fine print, copyright statements, legal symbols or Terms & Conditions is discouraged. Requirement: Don't any use of unnecessary text, including legal "fine print", copyright statements, legal symbols or Terms & Conditions is discouraged. Our recommendation is to provide full terms & conditions or disclaimer copy on the landing page. | All | Recommendation |
Prime Video Profile Page
- Amazon Prime Video Profile Page Background Image21 rules
- Amazon Prime Video Profile Page Title Art19 rules
Amazon Prime Video Profile Page
| Requirement | What the platform says | Creative | Severity |
|---|---|---|---|
| Multi-Title Click-Through Destination | Multi-title campaigns must link to a Prime Video Channels page. | All | Blocker |
| Single Title Click-Through Destination | Single title campaigns must link to a detail page. | All | Blocker |
Prime Video Screensaver
Prime Video Sponsored Channels
Prime Video Sponsored Tiles
Product Detail Page (PDP) A+ Content
- Amazon Product Detail Page (PDP) A+ Content39 rules
- Amazon Product Detail Page (PDP) A+ Content Basic3 rules
- Amazon Product Detail Page (PDP) A+ Content Premium3 rules
- Amazon Product Detail Page (PDP) A+ Content Standard Comparison Table Module7 rules
- Amazon Product Detail Page (PDP) A+ Content Standard Four Image Text Module5 rules
- Amazon Product Detail Page (PDP) A+ Content Standard Four Image Text Quadrant Module4 rules
- Amazon Product Detail Page (PDP) A+ Content Standard Header Image Text Module5 rules
- Amazon Product Detail Page (PDP) A+ Content Standard Image Sidebar Module12 rules
- Amazon Product Detail Page (PDP) A+ Content Standard Image Text Overlay Module4 rules
- Amazon Product Detail Page (PDP) A+ Content Standard Multiple Image Text Module5 rules
- Amazon Product Detail Page (PDP) A+ Content Standard Single Image Highlights Module12 rules
- Amazon Product Detail Page (PDP) A+ Content Standard Single Image Specs Module12 rules
- Amazon Product Detail Page (PDP) A+ Content Standard Single Side Image Module4 rules
- Amazon Product Detail Page (PDP) A+ Content Standard Tech Specs Module4 rules
- Amazon Product Detail Page (PDP) A+ Content Standard Three Image Text Module5 rules
Amazon Product Detail Page (PDP) A+ Content Brand Story
| Requirement | What the platform says | Creative | Severity |
|---|---|---|---|
| Card Count | A+ brand story content supports one module with up to 19 pre-formatted cards in a carousel format. Spec: {"max":19} | All | Blocker |
Amazon Product Detail Page (PDP) A+ Content Standard Company Logo Module
| Requirement | What the platform says | Value | Creative | Severity |
|---|---|---|---|---|
| Image Alt Text Character Limit | The image alt text must not exceed 100 characters. Spec: {"max":100} | - | All | Blocker |
| Image Minimum Size | The company logo image must be a minimum of 600 x 180 pixels. | 600 × 180 px | Static | Blocker |
Amazon Product Detail Page (PDP) A+ Content Standard Description Module
| Requirement | What the platform says | Creative | Severity |
|---|---|---|---|
| Body Text Character Limit | The body text must not exceed 6000 characters. Spec: {"max":6000} | All | Blocker |
Amazon Product Detail Page (PDP) A+ Content Standard Text Module
| Requirement | What the platform says | Creative | Severity |
|---|---|---|---|
| Body Text Character Limit | The body text must not exceed 5000 characters. Spec: {"max":5000} | All | Blocker |
| Headline Text Character Limit | The headline text must not exceed 160 characters. Spec: {"max":160} | All | Blocker |
Product Detail Page (PDP) All
Product Detail Page (PDP) Image
Product Detail Page (PDP) Shoppable Video
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