Amazon Product Detail Page (PDP) ad specs

Amazon Product Detail Page (PDP) creatives have 34 published requirements, all of which block the ad in review. Covers text and static creatives.

All 34 requirements

34 of the 34 block the ad in review. Values are the platform's published limits.

Content and policy
32 requirements · 32 blocking
Text length
2 requirements · 2 blocking

Requirement	What the platform says	Creative	Severity
Accurate and Trustworthy Product Information	Product information must be accurate and trustworthy, and not mislead customers about the products' qualities or characteristics.	All	Blocker
Accurate Categorization Required	All products must be accurately categorized.	All	Blocker
Authorized GTINs Only	You must only use GTINs that you own or are authorized to use. GTINs must be purchased directly from GS1, or you must have explicit authorization from the GTIN prefix owner.	All	Blocker
BMVD Single Product Per Page	For Books, Music, Videos, and DVDs (BMVD), you must not use a single product detail page to advertise more than one product. Requirement: Don't for Books, Music, Videos, and DVDs (BMVD), you must not use a single product detail page to advertise more than one product.	All	Blocker
Capitalization Rule	Use capital letters only for the first letter of each word. Do not use all capital letters throughout the attribute. This applies to product titles, bullet points, and product descriptions.	All	Blocker
Clear Product Titles Descriptions and Bullet Points	Product titles, product descriptions, and bullet points must be clearly written and help customers understand the product.	All	Blocker
Comply with Style Guides	Comply with the relevant style guide for the product you're listing and refrain from using HTML, JavaScript, or other code. Requirement: Comply with any relevant style guides and refrain from using HTML, JavaScript, or other code.	All	Blocker
Item Highlights Character Limit	Item highlights (bullet points) have a character limit of 125 characters including spaces. Spec: {"max":125}	Text	Blocker
New ASIN for Different Trademark	Create a new ASIN when selling a product under a different trademark (brand or manufacturer name) rather than editing an existing ASIN. Never modify the trademark information on an existing ASIN.	All	Blocker
No Adverts or Watermarks on Images	Adverts, promotional material, or watermarks on images, photos, or videos are not allowed. Requirement: Don't adverts, promotional material, or watermarks on images, photos, or videos.	All	Blocker
No Availability Price or Condition Details	Details of availability, price, or condition are not allowed in product detail page titles, descriptions, bullet points, or images. Requirement: Don't details of availability, price, or condition.	All	Blocker
No Brand IP on Generic Listings	Brand-specific information, such as a brand's intellectual property, is not allowed on a generic product listing. Requirement: Don't brand-specific information, such as a brand's intellectual property, on a "generic" product listing.	All	Blocker
No Contact Information or URLs	Phone numbers, addresses, email addresses, or website URLs are not allowed in product detail page titles, descriptions, bullet points, or images. Requirement: Don't phone numbers, addresses, email addresses, or website URLs.	All	Blocker
No Cross-Merchandising or Cross-Promotion	You must not use product detail pages to cross-merchandise or cross-promote a product. Requirement: Don't you must not use product detail pages to cross-merchandise or cross-promote a product.	All	Blocker
No Duplicate Detail Pages	You must not create a product detail page for a product already in Amazon's catalog. Requirement: Don't you must not create a product detail page for a product already in Amazon's catalog.	All	Blocker
No Emojis or Symbols at Start of Words	Use of emojis, emoticons, or symbols at the beginning of each word is prohibited. Requirement: Don't use of emojis, emoticons, or symbols at the beginning of each word is prohibited.	All	Blocker
No External Order Links or Shipping Offers	Links to other websites for placing orders, or alternative shipping offers such as free shipping, are not allowed. Requirement: Don't links to other websites for placing orders, or alternative shipping offers, such as free shipping.	All	Blocker
No False Product Identification	You must not use false product identification information in product detail pages, including UPC codes and publication dates. Requirement: Don't you must not use false product identification information in product detail pages. This includes UPC codes and publication dates.	All	Blocker
No Generic Products Under Branded ASINs	Generic products must not be listed under branded ASINs. Using a brand on a generic listing or using another brand's intellectual property in a generic product listing are violations. Requirement: Don't generic products must not be listed under branded ASINs. Using a brand on a generic listing or using another brand's intellectual property in a generic product listing are violations of our listing policies.	All	Blocker
No HTML or Code	Don't use HTML, JavaScript, or other types of code in your product detail pages, except line breaks </br> in the description. Requirement: Don't use HTML, JavaScript, or other types of code in your product detail pages. As a special case, you can use line breaks </br> in the description.	All	Blocker
No IP Infringement	You cannot add details which infringe upon the IP rights of other parties or individuals. Requirement: Don't you cannot add details which infringe upon the IP rights of other parties or individuals.	All	Blocker
No Pornographic or Obscene Content	Pornographic, obscene, or offensive content is not allowed in product detail page titles, descriptions, bullet points, or images. Requirement: Don't pornographic, obscene, or offensive content.	All	Blocker
No Repeatedly Adding and Removing Prohibited Claims	You may not update detail pages to repeatedly add and remove prohibited claims as identified in Amazon's Prohibited product claims. Requirement: Don't you may not update detail pages to repeatedly add and remove prohibited claims as identified in Amazon's Prohibited product claims.	All	Blocker
No Repeatedly Adding and Removing Prohibited Images or Content	You may not repeatedly update your listing to add and remove prohibited images, disclaimers, or content to circumvent Amazon policy controls. Requirement: Don't you may not repeatedly update your listing to add and remove prohibited images, disclaimers, or content to circumvent Amazon policy controls.	All	Blocker
No Requests for Positive Reviews	Requests for positive customer reviews are not allowed in product detail page titles, descriptions, bullet points, or images. Requirement: Don't requests for positive customer reviews.	All	Blocker
No Restricted Phrases	Restricted phrases such as "FSA/HSA eligible" are not allowed. Requirement: Don't restricted phrases such as "FSA/HSA eligible".	All	Blocker
No Reusing Listings for New Product Versions	You must not use an existing listing for a new version of a product. This includes changes in color, size, material, features, and product name. Create a new product detail page for each new version. Requirement: Don't you must not use an existing listing for a new version of a product. This includes changes in color, size, material, features, and product name. Instead, create a new product detail page for each new version.	All	Blocker
No Reviews Quotes or Testimonials	Reviews, quotes, or testimonials are not allowed in product detail page titles, descriptions, bullet points, or images. Requirement: Don't reviews, quotes, or testimonials.	All	Blocker
No Spoilers on BMVD Listings	Spoilers on Books, Music, and Video or DVD (BMVD) listings are not allowed, including giving away plot details crucial to the suspense or ending of a story. Requirement: Don't spoilers on Books, Music, and Video or DVD (BMVD) listings. This includes giving away plot details crucial to the suspense or ending of a story.	All	Blocker
No Time-Sensitive Information	Time-sensitive information, such as dates of tours, seminars, or lectures, is not allowed. Requirement: Don't time-sensitive information, such as dates of tours, seminars, or lectures.	All	Blocker
Only Valid Variations	Only create valid variations that relate to the primary product.	All	Blocker
Outline Essential Additional Items	Ensure that the product detail page outlines any additional items that are essential to the function of the product.	All	Blocker
Product Images Must Meet Standards	Product images must meet Amazon image standards, as well as any category-specific image guidelines.	Static	Blocker
Product Title Character Limit	Product titles must not have more than 75 characters, including spaces, for all product types excluding media product types. Spec: {"max":75}	Text	Blocker