Amazon Prime Video Pause Ad Background Image ad specs

Amazon Prime Video Pause Ad Background Image creatives have 17 published requirements: 15 block the ad in review, 2 are recommendations. The creative must be 16:9 and supplied as PNG, JPG or PSD. Covers static creatives.

Dimensions: 1920 × 1080 px · 3840 × 2160 px
Accepted formats: PNG, JPG, PSD
Aspect ratio: 16:9

All 17 requirements

15 of the 17 block the ad in review. Values are the platform's published limits.

Content and policy
12 requirements · 11 blocking
File formats
1 requirement · 1 blocking
Aspect ratio
1 requirement · 1 blocking
Font size
1 requirement · 1 blocking
Dimensions
2 requirements · 1 blocking

Requirement	What the platform says	Value	Creative	Severity
Acceptable Text Uses	Acceptable uses of text in the background include logos, badges, certifications, and short brand messaging. Use no more than 2 logos and 3 lines of text.	-	Static	Blocker
Accepted Formats	Background image accepted file types are PNG, JPG, or PSD (high-quality and layered).	PNG, JPG, PSD	Static	Blocker
Ad Copy Match	Make sure the subject of the background image matches the ad copy used in the logo image.	-	Static	Blocker
Aspect Ratio	Background image must have a 16:9 aspect ratio.	16:9	Static	Blocker
Avoid White Backgrounds	Avoid using white backgrounds in your images. White can create a buzzing effect on some devices and be uncomfortable for viewers watching content on Prime Video.	-	Static	Blocker
Background Image Text Contrast	If including text on background image, ensure text has at least 4.5:1 color contrast with the background and use a minimum 24px font size. Spec: {"minPt":24}	-	Static	Blocker
Clear Imagery Required	Background image should look clear on HDTV; avoid upscaled images. Retouching must be photorealistic; avoid defects in gradients/shadows.	-	Static	Blocker
Imagery Right Side Only	It is required the left side of the Pause Ad have no imagery. Consider fading the background image to a solid color that matches the image to avoid confusing overlap with the program in the background.	-	Static	Blocker
Left Side Solid Color Required	It is required that there is no imagery/texture on the left side of the background image, must be a solid color.	-	Static	Blocker
Lifestyle or Product Imagery Required	It is required to use lifestyle images or product packaging.	-	Static	Blocker
Minimum Size	Background image minimum size is 1920px x 1080px.	1920 × 1080 px	Static	Blocker
No Text in Background Image	It is generally recommended not to include any text in background images. Requirement: It is generally recommended not to include any text in background images. If text is needed, ensure at least 4.5:1 color contrast with the background and use a minimum 24px font size.	-	Static	Recommendation
Product Attributes Must Match	Size, color, and other visible product attributes must be identical to the item customers will receive.	-	Static	Blocker
Product Match Required	Background image must exactly match the product being added to cart.	-	Static	Blocker
Recommended Size	Recommended background image size to ensure high quality imagery is 3840px x 2160px.	3840 × 2160 px	Static	Recommendation
Safe Zone Placement	Ensure that the focal point (e.g. key subjects or character heads) of a background image is inside the safe zone. Fill the safe zone with the key subject of the background image as much as possible. Avoid cut-off key subjects and very large faces. Requirement: Ensure that the focal point (e.g. key subjects or character heads) of a background image is inside the yellow safe zone. Fill the safe zone with the key subject of the background image as much as possible. Avoid cut-off key subjects and very large faces.	-	Static	Blocker
Shoppable Product Match	If the ad is shoppable (add to cart), the product shown must clearly match the one the customer will purchase.	-	Static	Blocker