Amazon Prime Video Profile Page Title Art ad specs
Amazon Prime Video Profile Page Title Art creatives have 19 published requirements: 16 block the ad in review, 3 are recommendations. The creative must be 1000 × 400 px and no larger than 1 MB. Covers static creatives.
- Dimensions
- 1000 × 400 px
- Accepted formats
- PNG · PSD, AI, EPS, SVG
- Max file size
- max 1 MB
- Resolution
- min width 1000 px
All 19 requirements
16 of the 19 block the ad in review. Values are the platform's published limits.
Content and policy
11 requirements · 10 blocking
File formats
2 requirements · 2 blocking
File size
1 requirement · 1 blocking
Element counts
1 requirement
Resolution
1 requirement · 1 blocking
Font size
2 requirements · 1 blocking
Dimensions
1 requirement · 1 blocking
| Requirement | What the platform says | Value | Creative | Severity |
|---|---|---|---|---|
| Channel Forward No Content Title Logo | Channel-forward creatives shouldn't show content title logo in the title art. Requirement: Don't channel-forward creatives shouldn't show content title logo in the title art. | - | All | Blocker |
| Channel Forward Only Channel Logos | Channel-forward creatives should only feature advertiser channel logos in the title art. Requirement: Channel-forward creatives should only feature advertiser channel logos. | - | All | Blocker |
| Content Forward No Multiple Title Logos in Title Art | For content-forward multi-title creatives, including multiple content title logos in the title art is not allowed; place one channel logo in the title art. Requirement: Don't including multiple content title logos in the title art is not allowed. Place one channel logo in the title art; place content title names in the background image safe zone. | - | All | Blocker |
| Final File Format | The final title art file must be in 24-bit PNG with transparent background (RGB color). | PNG | Static | Blocker |
| Left to Right Orientation | Title treatments are built left to right. | - | All | Blocker |
| Logo Contrast Ratio | Logos need to work against a dark background with a minimum of 3:1 contrast ratio. Requirement: Logos need to work against a dark background. A minimum of 3:1 contrast ratio is required. | - | All | Blocker |
| Max File Weight - Static | The final title art file must not exceed 1MB. | max 1 MB | Static | Blocker |
| Max Title Art Lines | To maintain a clear visual hierarchy, try to keep the total lines of title arts within 4 lines. Spec: {"max":4} | - | All | Recommendation |
| Minimum Width or Height | The title art must have at least a 1000px width or a 400px height. | min width 1000 px | Static | Blocker |
| Multi-Title Channel Logo Only | For campaigns promoting a Prime Video channel or a collection of content from the same channel, only use the channel logo as the title art; additional text or additional logo are not allowed. Requirement: For campaigns promoting a Prime Video channel or a collection of content from the same channel, only use the channel logo as the title art, additional text or additional logo are not allowed. | - | All | Blocker |
| No CTAs in Title Art | Including CTAs in title art is not allowed. Requirement: Don't including CTAs in title art is not allowed. | - | All | Blocker |
| No Repeated or Contradicting Offer Messaging | Additional text must not repeat or contradict the auto-populated offer messaging or CTA. Requirement: Don't additional text must not repeat or contradict the auto-populated offer messaging or CTA. | - | All | Blocker |
| Primary Logo Minimum Font Size | The primary logo in the title art must have a minimum font size of 50pt. Spec: {"minPt":50} | - | All | Blocker |
| Primary Logo Recommended Font Size | The recommended font size for the primary logo is 120pt or larger. Spec: {"minPt":120} | - | All | Recommendation |
| Raw Asset Dimension | The raw title art asset must be 1000 x 400px or bigger. | 1000 × 400 px | Static | Blocker |
| Raw Asset Formats | The raw title art asset must be in PSD (high-quality and layered), AI, EPS, or SVG format. | PSD, AI, EPS, SVG | Static | Blocker |
| Single Logo Preferred | For best visual results, only place one logo in the title art. | - | All | Recommendation |
| Trademark Symbol Discouraged | A trademark symbol on the logo is strongly discouraged and will be removed by default. Requirement: Don't a trademark symbol on the logo is strongly discouraged and will be removed by default. | - | All | Blocker |
| Transparent Background | The title art must be a 24-bit PNG with transparent background in RGB color. Requirement: The title art must be a 24-bit PNG with transparent background (RGB color). | - | Static | Blocker |
Source
Every requirement above is taken from the platform's published documentation.
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