Amazon Prime Video Profile Page Background Image ad specs
Amazon Prime Video Profile Page Background Image creatives have 21 published requirements: 19 block the ad in review, 2 are recommendations. The creative must be 3840 × 2160 px and no larger than 10 MB. Covers static creatives.
- Dimensions
- 3840 × 2160 px
- Accepted formats
- JPG · PSD, AI, EPS, SVG
- Max file size
- max 10 MB
- Aspect ratio
- 16:9
All 21 requirements
19 of the 21 block the ad in review. Values are the platform's published limits.
Aspect ratio
1 requirement · 1 blocking
Content and policy
13 requirements · 11 blocking
Font size
2 requirements · 2 blocking
Element counts
1 requirement · 1 blocking
File formats
2 requirements · 2 blocking
File size
1 requirement · 1 blocking
Dimensions
1 requirement · 1 blocking
| Requirement | What the platform says | Value | Creative | Severity |
|---|---|---|---|---|
| Aspect Ratio | The background image must have a 16:9 aspect ratio. | 16:9 | Static | Blocker |
| Box Art Must Not Mimic App UI | Box art tiles must not mimic the Prime Video app UI nor appear as a row of clickable tiles. Requirement: Don't box art tiles must not mimic the Prime Video app UI nor appear as a row of clickable tiles. | - | Static | Blocker |
| Burned In Legal Disclaimer Color | Burned in legal disclaimer text should be white or black (apply opacity if needed). | - | All | Blocker |
| Burned In Legal Disclaimer Contrast | Burned in legal disclaimer text must meet a minimum of 3:1 contrast ratio. | - | All | Blocker |
| Burned In Legal Disclaimer Font Size | If burned in legal text is required, it should be set in 40pt Arial regular (or equivalent font). Spec: {"minPt":40} | - | All | Blocker |
| Burned In Legal Disclaimers Discouraged | Burned in legal disclaimers are discouraged and should be the last resort; dynamic legal disclaimer should be the first resort. Requirement: Don't burned in legal disclaimers are discouraged and should be the last resort. Dynamic legal disclaimer should be the first resort. | - | All | Recommendation |
| Channel Forward Box Art Minimum Font Size | For channel-forward multi-title creatives, the titles of movies/shows within box art must be a minimum 48pt Arial regular (or equivalent font). Spec: {"minPt":48} | - | Static | Blocker |
| Color Mode | The background image must use RGB color. | - | Static | Blocker |
| Content Forward Max Content Titles | For content-forward multi-title creatives, a maximum of 3 content titles are allowed in the background image. Spec: {"max":3} | - | Static | Blocker |
| Content Title Names in Safe Zone | Content titles names or logos must be placed in the green safe zone of the background image. | - | Static | Blocker |
| Content Title Near Key Art | Each content title name should be close to the corresponding title key art. | - | Static | Blocker |
| Final File Format | The final background image file must be in JPG (baseline) format. | JPG | Static | Blocker |
| Full-Bleed Image | The background image must use full-bleed imagery. | - | Static | Blocker |
| Max File Weight - Static | The final background image file must not exceed 10MB. | max 10 MB | Static | Blocker |
| No Drug Alcohol Nudity Imagery | Avoid images that depict drug usage, alcohol, or nudity. | - | Static | Blocker |
| No Embedded Text or Logos | With the exception of any required legal disclaimer text, don't add text or logos to the background image. Requirement: Don't with the exception of any required legal disclaimer text, don't add text or logos to the background image. | - | Static | Blocker |
| No Sexually Explicit or Violent Images | Images that are sexually explicit or depict violence or illegal activity are not acceptable. Requirement: Don't images that are sexually explicit or depict violence or illegal activity are not acceptable. | - | Static | Blocker |
| No Upscaled Blurry Images | Upscaled images that are blurry will not be accepted. Requirement: Don't upscaled images that are blurry will not be accepted. | - | Static | Blocker |
| Raw Asset Dimension | The raw background image asset must be 3840 x 2160px or bigger. | 3840 × 2160 px | Static | Blocker |
| Raw Asset Formats | The raw background image asset must be in PSD (high-quality and layered), AI, EPS, or SVG format. | PSD, AI, EPS, SVG | Static | Blocker |
| Unnecessary Text Discouraged | Use of unnecessary text, including legal fine print, copyright statements, legal symbols or Terms and Conditions is strongly discouraged. Requirement: Don't use of unnecessary text, including legal "fine print", copyright statements, legal symbols or Terms and Conditions is strongly discouraged. | - | All | Recommendation |
Source
Every requirement above is taken from the platform's published documentation.
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