Amazon Product Detail Page (PDP) A+ Content ad specs

Amazon Product Detail Page (PDP) A+ Content creatives have 39 published requirements, all of which block the ad in review. The creative supplied as JPG, BMP or PNG and no larger than 2 MB. Covers static creatives.

Accepted formats: JPG, BMP, PNG
Max file size: max 2 MB

All 39 requirements

39 of the 39 block the ad in review. Values are the platform's published limits.

File formats
1 requirement · 1 blocking
Content and policy
36 requirements · 36 blocking
File size
1 requirement · 1 blocking
Element counts
1 requirement · 1 blocking

Requirement	What the platform says	Value	Creative	Severity
Accepted Image Formats	Accepted image formats are .jpg, .bmp, and .png.	JPG, BMP, PNG	Static	Blocker
Answer Customer Questions	Answer common customer questions.	-	All	Blocker
Bold and Italic Formatting	Use bold and italic formatting sparingly.	-	All	Blocker
Color Space	Images must use RGB color space only; CMYK is not supported. Requirement: RGB colorspace only (CYMK not supported).	-	Static	Blocker
Comparison Charts	Use comparison charts for same-brand products.	-	All	Blocker
Consistent Terminology	Use consistent terminology throughout.	-	All	Blocker
High-Quality Images	Use high-quality, clear images.	-	Static	Blocker
Language Match	Content language must match the specified content language; limited other languages are allowed only for brand identity. Requirement: Match specified content language. Limited other languages allowed only for brand identity.	-	All	Blocker
Max File Weight - Static	Each image file must be under 2 MB.	max 2 MB	Static	Blocker
Minimum Image Resolution	Image resolution must be a minimum of 72 dpi. Requirement: Minimum 72 dpi image resolution.	-	Static	Blocker
Mobile Formatting	Format content for mobile devices.	-	All	Blocker
No Animated Images	Do not use animated images. Requirement: Don't use animated images.	-	All	Blocker
No Animated Images	No animated images (GIFs) are allowed.	-	All	Blocker
No Blurry or Low-Quality Images	Do not upload blurry or low-quality images. Requirement: Don't upload blurry or low-quality images.	-	Static	Blocker
No CMYK Color Space	CMYK color space is not allowed. Requirement: No CMYK color space.	-	All	Blocker
No Competitor Comparisons	Do not make competitor comparisons. Requirement: Don't make competitor comparisons.	-	All	Blocker
No Duplicate Gallery Images	Do not duplicate images from the gallery. Requirement: Don't duplicate images from gallery.	-	Static	Blocker
No External Links or Contact Information	Do not add external links or contact information. Requirement: Don't add external links or contact information.	-	All	Blocker
No HTML Tags	No HTML tags are allowed in A+ Content.	-	All	Blocker
No Hyperlinks or External Redirects	No hyperlinks or external redirects are allowed.	-	All	Blocker
No Promotional Language or Pricing	Do not use promotional language or pricing. Requirement: Don't use promotional language or pricing.	-	All	Blocker
No QR Codes	No QR codes are allowed in A+ Content.	-	All	Blocker
No QR Codes or Personal Information	Do not include QR codes or personal information. Requirement: Don't include QR codes or personal information.	-	All	Blocker
No Shipping Details	Do not add shipping details. Requirement: Don't add shipping details.	-	All	Blocker
No Small Unreadable Text	Do not include small, unreadable text. Requirement: Don't include small, unreadable text.	-	All	Blocker
No Time-Sensitive References	Do not include time-sensitive references. Requirement: Don't include time-sensitive references.	-	All	Blocker
No Warranty and Guarantee Information	Do not include warranty and guarantee information. Requirement: Don't include warranty and guarantee information.	-	All	Blocker
No Watermarks	No watermarks are allowed on images.	-	All	Blocker
No Watermarks on Images	Do not add watermarks to images. Requirement: Don't add watermarks.	-	Static	Blocker
Paragraph Length	Limit paragraphs to three sentences maximum.	-	All	Blocker
Pending Submission Count	A maximum of 20 pending submissions are allowed at once. Spec: {"max":20}	-	All	Blocker
Proper Capitalization	Apply proper capitalization for headers.	-	All	Blocker
Readable Text	Ensure text is readable.	-	All	Blocker
Serial Commas	Include serial commas.	-	All	Blocker
Spell Out Numbers	Spell out numbers under 10.	-	All	Blocker
Unique Images	Use unique images.	-	Static	Blocker
Unique Product Features	Focus on unique product features.	-	All	Blocker
Visual Hierarchy	Maintain clear visual hierarchy.	-	All	Blocker
Write Clear Alt-Text	Write clear, descriptive alt-text for all images.	-	All	Blocker