Amazon Product Detail Page (PDP) A+ Content Standard Tech Specs Module ad specs

Amazon Product Detail Page (PDP) A+ Content Standard Tech Specs Module creatives have 4 published requirements, all of which block the ad in review.

All 4 requirements

4 of the 4 block the ad in review. Values are the platform's published limits.

  • Text length

    3 requirements · 3 blocking

  • Element counts

    1 requirement · 1 blocking

RequirementWhat the platform saysCreativeSeverity
Main Headline Character LimitThe main headline must not exceed 80 characters. Spec: {"max":80}AllBlocker
Spec Definition Character LimitEach spec definition must not exceed 500 characters. Spec: {"max":500}AllBlocker
Spec Name Character LimitEach spec name must not exceed 30 characters. Spec: {"max":30}AllBlocker
Specification CountThe specification list must have a minimum of 4 and a maximum of 16 items. Spec: {"min":4,"max":16}AllBlocker

Source

Every requirement above is taken from the platform's published documentation.

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