Amazon DSP Streaming TV & Prime Video ad specs
Amazon DSP Streaming TV & Prime Video creatives have 26 published requirements: 24 block the ad in review, 2 are recommendations. The creative must be 1920 × 1080 px and no larger than 500 MB. Covers video creatives.
- Dimensions
- 1920 × 1080 px
- Accepted formats
- MP4, M2T, TS · MPG, MPEG, M2P, M2T, M2TS, PS, TS · MP4
- Max file size
- max 500 MB
- Aspect ratio
- 16:9
- Bitrate
- min 192 kbps · min 15 Mbps · min 8 Mbps · min 50 Mbps
- Frame rate
- 23.976, 24, 25, 29.97 fps
All 26 requirements
24 of the 26 block the ad in review. Values are the platform's published limits.
Aspect ratio
1 requirement · 1 blocking
Content and policy
14 requirements · 13 blocking
File formats
3 requirements · 3 blocking
File size
1 requirement · 1 blocking
Bitrate
4 requirements · 3 blocking
Element counts
1 requirement · 1 blocking
Dimensions
1 requirement · 1 blocking
Frame rate
1 requirement · 1 blocking
| Requirement | What the platform says | Value | Creative | Severity |
|---|---|---|---|---|
| Aspect Ratio | Video aspect ratio must be 16:9. | 16:9 | Video | Blocker |
| Audio Sample Rate | Audio sample rate must be 44.1kHz or 48kHz. | - | Video | Blocker |
| H.264 Compatible File Formats | AVC or H.264 video is compatible with MP4, M2T, and TS files. | MP4, M2T, TS | Video | Blocker |
| Interactive Elements Must Drive to Compliant Destination | Interactive video ad elements must drive to an app or page that complies with Amazon specs and policies. | - | Video | Blocker |
| Interactive Elements Must Drive to Mobile-Optimized Destination | Interactive video ad elements must drive to a site, mobile app, or app store that is mobile-optimized. | - | Video | Blocker |
| Interactive Elements Must Not Obstruct Disclaimers | Interactive video ad elements must not obstruct any disclaimers, disclosures, claims, product information, or rating information. Requirement: Don't interactive video ad elements must not obstruct any disclaimers, disclosures, claims, product information, or rating information. | - | Video | Blocker |
| Interactive Elements Must Not Obstruct Product Shot or Logo | Interactive video ad elements must not obstruct entire visuals of the primary product shot or primary logo being advertised. Requirement: Don't interactive video ad elements must not obstruct entire visuals of the primary product shot or primary logo being advertised. | - | Video | Blocker |
| Interactive Elements Must Not Obstruct Text or Primary Content | Interactive video ad elements must not obstruct text or primary content. Requirement: Don't interactive video ad elements must not obstruct text or primary content. | - | Video | Blocker |
| Max File Weight - Video | Maximum video file size is 500MB. | max 500 MB | Video | Blocker |
| Minimum Audio Bitrate | Minimum audio bitrate is 192kbps. | min 192 kbps | Video | Blocker |
| Minimum Audio Channels | Audio must have a minimum of 2 channels. Spec: {"min":2} | - | Video | Blocker |
| Minimum Frame Size | Minimum video frame size is 1920x1080 pixels. | 1920 × 1080 px | Video | Blocker |
| Minimum Video Bitrate - Prime Video | Minimum video bitrate for Prime Video is 15mbps. | min 15 Mbps | Video | Blocker |
| Minimum Video Bitrate - Twitch, Fire TV Channels, 3P | Minimum video bitrate for Twitch, Fire TV Channels, 3P Apps, and 3P Exchanges is 8mbps. | min 8 Mbps | Video | Blocker |
| MPEG-2 Compatible File Formats | MPEG-2 video is compatible with MPG, MPEG, M2P, M2T, M2TS, PS, and TS files. | MPG, MPEG, M2P, M2T, M2TS, PS, TS | Video | Blocker |
| No Click CTA on Non-Interactive Ads | Non-interactive streaming TV ads should not include call-to-action elements that encourage clicking. Requirement: Don't non-interactive streaming TV ads are delivered in non-clickable environments and should not include call-to-action elements that encourage clicking (e.g., a button shape that says "learn more"). | - | Video | Blocker |
| No Third-Party Serving for Interactive Ads | Third-party serving is not supported for interactive video ads; interactive video ads require first-party (site-served) delivery. Requirement: Don't third-party serving is not supported for Interactive video ads. Interactive video ads require first-party (site-served) delivery. | - | Video | Blocker |
| Pillarbox and Letterbox Not in Same Ad | If pillarbox or letterbox formatting is used, they must not be in the same ad. Requirement: Pillarbox or letterbox is currently permitted provided they are not in the same ad. | - | Video | Blocker |
| Pillarbox Letterbox Formatting | Pillarbox or letterbox formatting is strongly discouraged on video creative as it can lead to an inconsistent viewing experience and potentially conflict with interactive ad overlays. Requirement: Don't pillarbox or letterbox formatting is strongly discouraged on video creative as it can lead to an inconsistent viewing experience for the customer and potentially conflict with interactive ad overlays. | - | Video | Recommendation |
| Recommended Video Bitrate - Prime Video | Recommended video bitrate is 50mbps for Prime Video campaigns. | min 50 Mbps | Video | Recommendation |
| Site Served File Format | Site serving requires an MP4 video file. | MP4 | Video | Blocker |
| Supported Audio Codec | Supported audio codec is AAC. | - | Video | Blocker |
| Supported Video Codecs | Supported video codecs are H.264, MPEG-2, or MPEG-4. | - | Video | Blocker |
| Third-Party Tag Format | Third-party video tags must be Inline VAST 2.0 or VAST 3.0; VPAID and Wrapper Tags are not accepted. Requirement: Third-party video tags must be Inline VAST 2.0 or VAST 3.0. VPAID or Wrapper Tags are not accepted. | - | Video | Blocker |
| Video Frame Rate | Video frame rate must be 23.976, 24, 25, or 29.97 fps; 23.976 is recommended. | 23.976, 24, 25, 29.97 fps | Video | Blocker |
| Video Frame Rate Mode | Video frame rate mode must be constant. | - | Video | Blocker |
Source
Every requirement above is taken from the platform's published documentation.
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