Amazon DSP Mobile Banners ad specs
Amazon DSP Mobile Banners creatives have 10 published requirements: 4 block the ad in review, 6 are recommendations. Covers static and animated creatives.
All 10 requirements
4 of the 10 block the ad in review. Values are the platform's published limits.
Content and policy
9 requirements · 3 blocking
Font size
1 requirement · 1 blocking
| Requirement | What the platform says | Creative | Severity |
|---|---|---|---|
| 2X Resolution Recommendation | Mobile banners are recommended, but not required, to be designed at 2X resolution. | Static | Recommendation |
| AdChoices Label | Banner ads on Amazon DSP Mobile must contain an AdChoices label in one corner, which Amazon will automatically overlay on your creative. | All | Blocker |
| Advertiser Logo or Name | The advertiser's logo or name must be included in mobile banner ads. | All | Blocker |
| Amazon Logo Requirement | Banners that link to Amazon must include an Amazon logo or a textual reference to Amazon. Requirement: Banners that link to Amazon must include an Amazon logo or a textual reference to Amazon, as outlined in our Creative Acceptance Policy. | All | Blocker |
| Animation Permitted | Animation (e.g. animated GIF files) is permitted but not recommended in Amazon DSP mobile banners. | Animated | Recommendation |
| Background Image Simplicity | If a creative's background image utilizes a photo, pattern or text, it should be simple, non-distracting, and understated. | All | Recommendation |
| Border Requirement | Creative should have a clearly visible non-white 1-pixel border or a dark or high contrast background color that distinguishes it from a site's content. | All | Recommendation |
| Headline Recommendation | A headline or copy message is recommended. Requirement: A headline or copy message is also recommended. | All | Recommendation |
| Minimal Text | Text should be minimal. Remove any unnecessary or extraneous language. | All | Recommendation |
| Minimum Font Size | Font size should not be smaller than 16pt at 2X resolution and must be legible when viewed on device. Spec: {"minPt":16} | All | Blocker |
Source
Every requirement above is taken from the platform's published documentation.
check it here
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Checking the 9 of these 10 rules that apply to a static image. The rest cover animated creatives. Free, no signup.
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