Amazon Mobile Shopping ad specs

Amazon Mobile Shopping creatives have 10 published requirements: 9 block the ad in review, 1 are recommendations. Covers animated creatives.

All 10 requirements

9 of the 10 block the ad in review. Values are the platform's published limits.

Requirement	What the platform says	Creative	Severity
Advertiser Logo Required	The advertiser's logo or name must be included in mobile banner ads.	All	Blocker
Animated Creative Prohibited	Animated ad creative is prohibited from Amazon Mobile Shopping placements. Requirement: Don't animated ad creative is prohibited from Amazon Mobile Shopping placements.	Animated	Blocker
Copy Message for Offers	A copy message is required when the ad contains special offers, sweepstakes, or promotions.	All	Blocker
CTA Button Size	CTA buttons must not overpower the rest of the banner in size or typography. Requirement: Don't cTA buttons must not overpower the rest of the banner in size or typography.	All	Blocker
Disclosure Placement	Disclosures must be placed at the bottom of the ad.	All	Blocker
Disclosure Text Height Limit	Disclosure text is restricted to 20% of a static ad's height.	All	Blocker
Simple Background	If a banner's background includes a photo, pattern, or text, it should be simple, understated, and not distracting.	All	Recommendation
Straight Corners Required	All mobile banners require straight corners; rounded corners are not allowed.	All	Blocker
Tap/Click CTA Prohibited	Mobile banners must not contain calls to action such as 'Tap to _____' or 'Click to _____'. Requirement: Don't mobile banners must not contain calls to action such as 'Tap to _____' or 'Click to _____'.	All	Blocker
Text Legibility	All text in banner ads must be legible on supported mobile devices.	All	Blocker