Amazon Mobile Shopping Home Page - Smartphones 640x100 ad specs

Amazon Mobile Shopping Home Page - Smartphones 640x100 creatives have 6 published requirements, all of which block the ad in review. The creative must be 640 × 100 px (2x), supplied as JPG or PNG-8 and no larger than 20 KB. Covers static creatives.

Dimensions
640 × 100 px (2x)
Accepted formats
JPG, PNG-8
Max file size
max 20 KB

All 6 requirements

6 of the 6 block the ad in review. Values are the platform's published limits.

  • File formats

    1 requirement · 1 blocking

  • Dimensions

    1 requirement · 1 blocking

  • Font size

    2 requirements · 2 blocking

  • File size

    1 requirement · 1 blocking

  • Content and policy

    1 requirement · 1 blocking

RequirementWhat the platform saysValueCreativeSeverity
Accepted FormatsAccepted file formats for the 640x100 Home Page Smartphones banner are JPG and PNG-8.JPG, PNG-8StaticBlocker
Ad SizeHome Page Smartphones banner must be 640 x 100 pixels.640 × 100 px (2x)StaticBlocker
Legal Minimum Font SizeLegal or disclaimer text can be a minimum of 13pt for the 640x100 Home Page Smartphones banner. Spec: {"legalMinPt":13}-AllBlocker
Max File Weight - StaticMaximum file size for the 640x100 Home Page Smartphones banner is 20 kb.max 20 KBStaticBlocker
Minimum Font SizeFont size cannot be smaller than 16pt for the 640x100 Home Page Smartphones banner. Spec: {"minPt":16}-AllBlocker
Visual DistinctionThe banner must be visually distinct from Amazon content, with either a contrasting/non-white background color or a clearly visible 1px border (2px at 2x) around the banner.-AllBlocker

Source

Every requirement above is taken from the platform's published documentation.

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Rule-by-rule verdicts for Amazon · Home Page - Smartphones 640x100, the moment you add a creative.