Amazon Mobile Shopping Bottom of Detail Page - Smartphones and Tablets ad specs

Amazon Mobile Shopping Bottom of Detail Page - Smartphones and Tablets creatives have 12 published requirements, all of which block the ad in review. The creative must be 2560 × 2560 px, supplied as JPG or PNG-8 and no larger than 2 MB. Covers static creatives.

Dimensions: 2560 × 2560 px
Accepted formats: JPG, PNG-8
Max file size: max 2 MB

All 12 requirements

12 of the 12 block the ad in review. Values are the platform's published limits.

File formats
1 requirement · 1 blocking
Dimensions
1 requirement · 1 blocking
Safe zones
1 requirement · 1 blocking
Content and policy
6 requirements · 6 blocking
Font size
2 requirements · 2 blocking
File size
1 requirement · 1 blocking

Requirement	What the platform says	Value	Creative	Severity
Accepted Formats	Accepted file formats for the Bottom of Detail Page (Encore) banner are JPG and PNG-8.	JPG, PNG-8	Static	Blocker
Ad Size	Bottom of Detail Page (Encore) banner must be 2560 x 2560 pixels.	2560 × 2560 px	Static	Blocker
Encore Safe Zone	All important content (logos, text, calls to action) must be contained within a safe zone of 1360x1360 px. Spec: {"width":1360,"height":1360,"unit":"px"}	-	Static	Blocker
Fill Outside Safe Zone	Fill the area outside the safe zone with color, patterns, or lifestyle imagery — don't show safe zone content surrounded by blank white space. Requirement: Fill the area outside the safe zone with color, patterns, or lifestyle imagery—don't show safe zone content surrounded by blank white space.	-	All	Blocker
Legal Minimum Font Size	Legal or disclaimer text is limited to a minimum font size of 48pt and must be within the safe zone. Spec: {"legalMinPt":48}	-	All	Blocker
Max File Weight - Static	Maximum file size for the Bottom of Detail Page (Encore) banner is 2 MB.	max 2 MB	Static	Blocker
Minimum CTA Button Height	The minimum height for a call-to-action button is 160px to ensure legibility and appropriate display size on device.	-	All	Blocker
Minimum Font Size	The minimum font size is 48pt for the Encore ad to account for variation in display resolutions. Spec: {"minPt":48}	-	All	Blocker
No Amazon Logo	Encore ads must not include the Amazon logo. Requirement: Don't encore ads must not include the Amazon logo.	-	All	Blocker
No Border	Do not include a border around the edge of the Encore creative. Requirement: Do not include a border around the edge of the creative.	-	All	Blocker
No Dividing Stripes	Avoid broad stripes or other graphical treatments that can appear to divide the ad into separate tappable sections. Requirement: Avoid broad 'stripes' or other graphical treatments that can appear to divide your ad into separate tappable sections.	-	All	Blocker
Prominent CTA Required	Always include a prominent button-like call to action inside the safe zone so that customers know where to tap on the ad.	-	All	Blocker