Amazon Product Detail Page (PDP) Image ad specs

Amazon Product Detail Page (PDP) Image creatives have 27 published requirements: 25 block the ad in review, 2 are recommendations. The creative supplied as JPG, JPEG, TIF, TIFF, PNG or GIF. Covers static creatives.

Accepted formats: JPG, JPEG, TIF, TIFF, PNG, GIF
Image size range: longest side 500 to 10000 px

All 27 requirements

25 of the 27 block the ad in review. Values are the platform's published limits.

File formats
1 requirement · 1 blocking
Content and policy
23 requirements · 23 blocking
Element counts
1 requirement
File name
1 requirement
Image size range
1 requirement · 1 blocking

Requirement	What the platform says	Value	Creative	Severity
Accepted Formats	Supported file formats are JPEG (.jpg or .jpeg), TIFF (.tif or .tiff), PNG (.png), and non-animated GIF (.gif).	JPG, JPEG, TIF, TIFF, PNG, GIF	Static	Blocker
Accessories and Multipacks Flat	The main image must show clothing accessories or multipacks flat, without a model.	-	Static	Blocker
Accurate Product Representation	All product images must accurately represent the product that you're selling.	-	Static	Blocker
Accurate Representation	The main image must accurately represent the product as a realistic, professional-quality image, accurately representing the real scale, quantity, and color of the product. Requirement: Accurately represents the product as a realistic, professional-quality image. The image should accurately represent the real scale, quantity, and color of the product.	-	Static	Blocker
Adult Clothing on Model	The main image for adult-sized clothing must show the product on a model who is standing, not sitting, kneeling, leaning, or lying down. Requirement: Show on a model if the product is clothing in adult sizes. The model must be standing, not sitting, kneeling, leaning, or lying down. However, we encourage representing various physical mobilities and models who use assistive technology, such as wheelchairs and prosthetics.	-	Static	Blocker
Children's and Baby Undergarments Flat	Children's and baby undergarments, leotards, swimwear, and similar form-fitting items must be photographed lying flat and without models.	-	Static	Blocker
Entire Product in Frame	The main image must show the entire product within the frame of the image, not cutting off any part.	-	Static	Blocker
Footwear Orientation	The main image for footwear must show a single shoe, facing left, at a 45-degree angle. Requirement: Show a single shoe, facing left, at a 45-degree angle (applies to all footwear).	-	Static	Blocker
Image Count	Every product requires at least one compliant main image. It is recommended to upload at least six additional images and one video. Spec: {"min":7}	-	All	Recommendation
Image File Name	Image files must be named with three components separated by a period: product identifier + variant code + file extension (example: B000123456.MAIN.jpg). Spaces, dashes, or additional characters will prevent upload. Spec: {"separator":".","components":3,"allowedExtensions":["jpg","jpeg","tif","tiff","png","gif"]}	-	Static	Recommendation
Image Size	Images must be minimum 500 pixels and maximum 10,000 pixels on the longest side.	longest side 500 to 10000 px	Static	Blocker
Match Product Title	All product images must match the product's title.	-	Static	Blocker
No Accessories or Props Not Included	The main image must not show accessories or any props that aren't included with the product and could confuse the customer. Requirement: Don't show accessories or any props that aren't included with the product and could confuse the customer.	-	Static	Blocker
No Amazon Badges	All product images must not contain badges used on Amazon, or variations, modifications, or anything confusingly similar, including Amazon's Choice, Premium Choice, Amazon Alexa, Works with Amazon Alexa, Best seller, or Top seller. Requirement: No badges used on Amazon, or variations, modifications, or anything confusingly similar to such badges. This includes, but is not limited to "Amazon's Choice," "Premium Choice," "Amazon Alexa," "Works with Amazon Alexa," "Best seller," or "Top seller.".	-	Static	Blocker
No Amazon Logos or Trademarks	All product images must not contain Amazon logos or trademarks, variations, modifications, or anything confusingly similar, including any words or logos with the terms Amazon, Prime, Alexa, or the Amazon Smile design. Requirement: No Amazon logos or trademarks, variations, modifications, or anything confusingly similar to our logos and trademarks. This includes, but is not limited to, any words or logos with the terms "Amazon," "Prime," "Alexa," or the Amazon Smile design.	-	Static	Blocker
No Customer Reviews or Claims	All product images must not contain customer reviews, five-star imagery, claims (for example, free shipping), or selling partner-specific information. Requirement: No images of customer reviews, five-star imagery, claims (for example, free shipping), or selling partner-specific information.	-	Static	Blocker
No Mannequin	The main image must not show any part of a mannequin, regardless of the mannequin's appearance, including clear, solid-color, flesh-toned, framework, or on a hanger. Requirement: Don't show any part of a mannequin, regardless of the mannequin's appearance. This includes being clear, solid-color, flesh-toned, framework, or on a hanger.	-	Static	Blocker
No Nudity or Sexually Suggestive Images	All product images must not contain nudity or sexually suggestive images, including both models and drawings. Requirement: No nudity or sexually suggestive images. This includes both models and drawings.	-	Static	Blocker
No Packaging Unless Important Feature	The main image must not include packaging, unless it's an important product feature (for example, a carrying case or gift basket may be included). Requirement: Don't include packaging, unless it's an important product feature (for example, a carrying case or gift basket may be included).	-	Static	Blocker
No Placeholders	The main image must not use a temporary placeholder, since the first image uploaded defines the product identity. Requirement: No placeholders: This includes a temporary placeholder, since the first image uploaded defines the product identity. Using a temporary placeholder can cause your intended image to be blocked from upload.	-	Static	Blocker
No Text or Graphics on Main Image	The main image must not have text, logos, borders, color blocks, watermarks, or other graphics covering the product or in the background. Requirement: No text, logos, borders, color blocks, watermarks, or other graphics covering the product or in the background. Products with multiple pieces must be relative in size, with no one piece enlarged.	-	Static	Blocker
No Text or Pricing on Swatch	Swatch images must not contain text or pricing details. Requirement: No text or pricing details (swatch image only).	-	Static	Blocker
Product Fill 85%	The main image must show the product as 85% of the image.	-	Static	Blocker
Pure White Background	The main image must have a pure white background (RGB color values: 255, 255, 255). Requirement: Have a pure white background (RGB color values: 255, 255, 255) to create a consistent shopping experience for customers across search and product detail pages.	-	Static	Blocker
Resolution Quality	Images must be clear, non-pixelated, with no jagged edges.	-	Static	Blocker
Show Only One Unit	The main image must show only one unit of the product and any accessories that are included with the product.	-	Static	Blocker
Show Product Once	The main image must only show the product once, for example front only, and not both the front and the back in the same image. Requirement: Only show the product once in the image, for example, front only, and not both the front and the back in the same image.	-	Static	Blocker