Amazon Product Detail Page (PDP) Shoppable Video ad specs

Amazon Product Detail Page (PDP) Shoppable Video creatives have 32 published requirements: 31 block the ad in review, 1 are recommendations. The creative must be 1920 × 1080 px and no longer than 720 seconds. Covers video and static creatives.

Dimensions: 1920 × 1080 px
Accepted formats: JPEG, PNG, GIF, BMP · MOV, MP4
Max file size: max 5 MB · max 5 GB
Aspect ratio: 16:9 · 9:16
Resolution: max height 1080 px
Duration: max 720 sec

All 32 requirements

31 of the 32 block the ad in review. Values are the platform's published limits.

Content and policy
22 requirements · 22 blocking
Aspect ratio
2 requirements · 2 blocking
Element counts
1 requirement · 1 blocking
File size
2 requirements · 2 blocking
Dimensions
1 requirement
File formats
2 requirements · 2 blocking
Duration
1 requirement · 1 blocking
Resolution
1 requirement · 1 blocking

Requirement	What the platform says	Value	Creative	Severity
Address Customer Questions	Videos should address common customer questions.	-	All	Blocker
ASIN Association	Each video must be associated with at least one ASIN.	-	All	Blocker
Aspect Ratio - Horizontal	Horizontal video aspect ratio must be 16:9.	16:9	Video	Blocker
Aspect Ratio - Vertical	Vertical video aspect ratio must be 9:16.	9:16	Video	Blocker
Bulk Upload Count	Bulk upload of up to 15 videos at once is supported. Spec: {"max":15}	-	All	Blocker
Clear Audio	Videos should ensure clear audio recording.	-	All	Blocker
Demonstrate Size and Scale	Videos should demonstrate size and scale of the product.	-	All	Blocker
Engaging Thumbnails	Videos should have engaging thumbnails. Requirement: Create engaging thumbnails.	-	All	Blocker
Focus on Product Features	Videos should focus on product features and benefits.	-	All	Blocker
High-Quality Video	Videos should use high-quality video up to 1080p. Requirement: Use high-quality video (up to 1080p).	-	All	Blocker
Include Setup Instructions	Videos should include setup and assembly instructions when relevant.	-	All	Blocker
Max File Weight - Thumbnail	Thumbnail size must be under 5 MB.	max 5 MB	Static	Blocker
Max File Weight - Video	Maximum video file size is 5 GB.	max 5 GB	Video	Blocker
No Blurry or Low-Quality Content	Videos must not be blurry or low-quality. Requirement: Don't upload blurry or low-quality content.	-	All	Blocker
No External Branding	Videos must not include external branding. Requirement: Don't include external branding.	-	All	Blocker
No External Website Links	Videos must not include external website links. Requirement: Don't include external website links.	-	All	Blocker
No IP Infringement	Videos cannot infringe the intellectual or other property rights of third parties. Requirement: Don't your videos cannot infringe the intellectual or other property rights of third parties. Post only your own content or content that you have permission to use.	-	All	Blocker
No Misleading Claims	Videos must not make misleading claims or provide incorrect information. Requirement: Don't make misleading claims or provide incorrect information.	-	All	Blocker
No Poor-Quality Thumbnails	Videos must not use poor-quality thumbnails. Requirement: Don't use poor-quality thumbnails.	-	All	Blocker
No Promotional Calls to Action	Videos must not add promotional calls to action. Requirement: Don't add promotional calls to action.	-	All	Blocker
No Promotional Content	Videos must not add promotional content. Requirement: Don't add promotional content.	-	All	Blocker
No Third-Party Branding	Videos must not show visible third-party branding. Requirement: Don't show visible third-party branding.	-	All	Blocker
No Unauthorized Music or Artwork	Do not play music or include images, artwork, or other audiovisual works without permission from all relevant third parties. Requirement: Don't unless you have obtained permission from all relevant third parties, do not play music or include images, artwork, or other audiovisual works in your videos.	-	All	Blocker
No Unauthorized Music or Artwork Content	Videos must not use unauthorized music or artwork. Requirement: Don't use unauthorized music or artwork.	-	All	Blocker
Professional On-Screen Talent	Videos should use professional on-screen talent when applicable.	-	All	Blocker
Proper Lighting	Videos should maintain proper lighting throughout.	-	All	Blocker
Show Product in Use	Videos should show the product in use.	-	All	Blocker
Thumbnail Dimensions	Recommended thumbnail dimensions are 1920 x 1080 pixels at 16:9.	1920 × 1080 px	Static	Recommendation
Thumbnail File Format	Thumbnail format must be JPEG, PNG, GIF, or BMP.	JPEG, PNG, GIF, BMP	Static	Blocker
Video Duration	Video duration must be between 1 and 12 minutes.	max 720 sec	Video	Blocker
Video File Format	Video file format must be MOV or MP4.	MOV, MP4	Video	Blocker
Video Resolution	Video resolution must be up to 1080p.	max height 1080 px	Video	Blocker