Amazon Prime Video Screensaver ad specs
Amazon Prime Video Screensaver creatives have 40 published requirements: 34 block the ad in review, 6 are recommendations. The creative must be 16:9 and no larger than 10 MB. Covers static creatives.
- Dimensions
- 3840 × 2160 px · 1000 × 400 px
- Accepted formats
- JPG · PSD, AI, EPS, SVG · PNG
- Max file size
- max 10 MB
- Aspect ratio
- 16:9
All 40 requirements
34 of the 40 block the ad in review. Values are the platform's published limits.
Content and policy
26 requirements · 22 blocking
Aspect ratio
1 requirement · 1 blocking
File formats
3 requirements · 3 blocking
File size
1 requirement · 1 blocking
Dimensions
2 requirements · 2 blocking
Font size
4 requirements · 3 blocking
Element counts
3 requirements · 2 blocking
| Requirement | What the platform says | Value | Creative | Severity |
|---|---|---|---|---|
| Align Logo Elements Purposefully | Align logo elements purposefully to create an order that guides viewer eyes to read through the title art in a natural way. Requirement: Align logo elements purposefully to create an order that guides viewer eyes to read through the title art in a natural way (e.g. guiding viewers to read the text and logos from left to right or from top to bottom). | - | Static | Blocker |
| Background Image Aspect Ratio | The background image must have a 16:9 aspect ratio. | 16:9 | Static | Blocker |
| Background Image Color Mode | The background image must use RGB color. | - | Static | Blocker |
| Background Image Final Format | The final background image must be in JPG (baseline) format. | JPG | Static | Blocker |
| Background Image Max File Weight | The final background image must not exceed 10MB. | max 10 MB | Static | Blocker |
| Background Image Raw Asset Dimension | The raw background image asset must be 3840 x 2160px or bigger. | 3840 × 2160 px | Static | Blocker |
| Background Image Raw Asset Formats | The raw background image asset must be in PSD (high-quality and layered), AI, EPS, or SVG format. | PSD, AI, EPS, SVG | Static | Blocker |
| Box Art Must Not Mimic App UI | Box art tiles must not mimic the Prime Video app UI nor appear as a row of clickable tiles. Requirement: Don't box art tiles must not mimic the Prime Video app UI nor appear as a row of clickable tiles. | - | Static | Blocker |
| Burned-In Legal Disclaimer Contrast | Burned in legal disclaimer text must meet a minimum of 3:1 contrast ratio. Requirement: Make sure a minimum of 3:1 contrast ratio is met for burned in legal disclaimer text. | - | Static | Blocker |
| Burned-In Legal Disclaimer Discouraged | Burned in legal disclaimers are discouraged and should be the last resort; dynamic legal disclaimer should be the first resort. Requirement: Don't burned in legal disclaimers are discouraged and should be the last resort. Dynamic legal disclaimer should be the first resort. | - | Static | Recommendation |
| Burned-In Legal Disclaimer Font Size | If burned in legal text is required, it should be set in 40pt Arial regular (or equivalent font). Spec: {"minPt":40} | - | Static | Blocker |
| Channel Forward Box Art Title Minimum Font Size | For channel-forward multi-title creatives, the titles of movies/shows within box art must be a minimum 48pt Arial regular (or equivalent font). Spec: {"minPt":48} | - | Static | Blocker |
| Channel Forward No Content Title Logo in Title Art | Channel-forward creatives shouldn't show content title logo in the title art. Requirement: Don't channel-forward creatives shouldn't show content title logo in the title art. | - | Static | Blocker |
| Content Forward Max Content Titles | For content-forward multi-title creatives, a maximum of 3 content titles are allowed in the background image. Spec: {"max":3} | - | Static | Blocker |
| Content Forward No Multiple Logos in Title Art | Including multiple content title logos in the title art is not allowed for content-forward creatives. Requirement: Don't including multiple content title logos in the title art is not allowed. | - | Static | Blocker |
| Content Forward Title Names in Safe Zone | Content titles names or logos must be placed in the green safe zone of the background image. | - | Static | Blocker |
| Each Content Title Near Corresponding Key Art | Each content title name should be close to the corresponding title key art. | - | Static | Blocker |
| Full-Bleed Image Requirement | The background image must use full-bleed imagery. | - | Static | Blocker |
| Genre Count | For single title ads, up to two genres will populate automatically based on the ASIN. Spec: {"min":0,"max":2} | - | Static | Blocker |
| Logo Contrast Ratio | Logos need to work against a dark background with a minimum of 3:1 contrast ratio. Requirement: Logos need to work against a dark background. A minimum of 3:1 contrast ratio is required. | - | Static | Blocker |
| Multi-Title Channel Logo Only in Title Art | For campaigns promoting a Prime Video channel or a collection of content from the same channel, the channel logo should be the only element in the title art; additional text or additional logo are not allowed. Requirement: For campaigns promoting a Prime Video channel or a collection of content from the same channel, the channel logo should be the only element in the title art, additional text or additional logo are not allowed. | - | Static | Blocker |
| Multi-Title Click-Through Destination | Multi-title campaigns must link to a Prime Video Channels page. | - | Static | Blocker |
| No CTAs in Title Art | Including CTAs in title art is not allowed. Requirement: Don't including CTAs in title art is not allowed. | - | Static | Blocker |
| No Drug Alcohol Nudity Images | Avoid images that depict drug usage, alcohol, or nudity. | - | Static | Blocker |
| No Embedded Text or Logos on Background | With the exception of any required legal disclaimer text, don't add text or logos to the background image. Requirement: Don't with the exception of any required legal disclaimer text, don't add text or logos to the background image. | - | Static | Blocker |
| No Repeating Auto-Populated Messaging | Additional text must not repeat or contradict the auto-populated offer messaging or CTA. Requirement: Don't additional text must not repeat or contradict the auto-populated offer messaging or CTA. | - | Static | Blocker |
| No Sexually Explicit or Violent Images | Images that are sexually explicit or depict violence or illegal activity are not acceptable. Requirement: Don't images that are sexually explicit or depict violence or illegal activity are not acceptable. | - | Static | Blocker |
| Primary Logo Minimum Font Size | The primary logo in the title art must have a minimum font size of 50pt. Spec: {"minPt":50} | - | Static | Blocker |
| Primary Logo Recommended Font Size | The recommended font size for the primary logo in the title art is 120pt or larger. Spec: {"minPt":120} | - | Static | Recommendation |
| Single Title Click-Through Destination | Single title campaigns must link to a detail page. | - | Static | Blocker |
| Title Art Color Mode | The title art must use RGB color with a transparent background. Requirement: The title art must be 24-bit PNG with transparent background (RGB color). | - | Static | Blocker |
| Title Art Final Format | The final title art must be in 24-bit PNG format with transparent background (RGB color). | PNG | Static | Blocker |
| Title Art Lines Limit | To maintain a clear visual hierarchy, try to keep the total lines of title arts within 4 lines. Spec: {"max":4} | - | Static | Recommendation |
| Title Art One Logo Preferred | For best visual results, only place one logo in the title art. | - | Static | Recommendation |
| Title Art Orientation | Title treatments are built left to right. | - | Static | Blocker |
| Title Art Raw Asset Dimension | The raw title art asset must be 1000 x 400px or bigger. | 1000 × 400 px | Static | Blocker |
| Trademark Symbol Discouraged | A trademark symbol on the logo is strongly discouraged and will be removed by default. Requirement: Don't a trademark symbol on the logo is strongly discouraged and will be removed by default. | - | Static | Recommendation |
| Unnecessary Legal Text Discouraged | Use of unnecessary text, including legal fine print, copyright statements, legal symbols or Terms and Conditions is strongly discouraged. Requirement: Don't use of unnecessary text, including legal fine print, copyright statements, legal symbols or Terms and Conditions is strongly discouraged. | - | Static | Recommendation |
| Upscaled Images Not Accepted | Upscaled images that are blurry will not be accepted. Requirement: Don't upscaled images that are blurry will not be accepted. | - | Static | Blocker |
| Visual Priority Must Be Clear | Visual priority must be clear in the title art; the primary content being promoted should have the highest visual priority. Requirement: Visual priority must be clear. For example, if the creative is promoting a content title, then the content title logo should have the highest visual priority. | - | Static | Blocker |
Source
Every requirement above is taken from the platform's published documentation.
check it here
Check a creative against these rules
Checking all 40 of this placement's rules. Free, no signup.
Drop your Amazon creative here
PNG, JPG or WebP · up to 10MB · never stored without your say-so
or try an example
Your verdict lands here
Rule-by-rule verdicts for Amazon · Screensaver, the moment you add a creative.
the rest of the town