Amazon Prime Video Feature Rotator - All Modules ad specs
Amazon Prime Video Feature Rotator - All Modules creatives have 49 published requirements: 43 block the ad in review, 6 are recommendations. The creative must be 16:9 and no longer than 18 seconds. Covers static and video creatives.
- Dimensions
- 1000 × 400 px · 1920 × 1080 px
- Accepted formats
- PNG · MOV, MPEG, MP4
- Max file size
- max 1 MB · max 500 MB
- Aspect ratio
- 16:9
- Duration
- max 18 sec
- Bitrate
- min 128 kbps · min 4 Mbps
- Frame rate
- 23.976, 24, 25, 29.97, 30, 50, 59.94, 60 fps
All 49 requirements
43 of the 49 block the ad in review. Values are the platform's published limits.
Content and policy
30 requirements · 26 blocking
Text length
2 requirements · 2 blocking
Dimensions
2 requirements · 2 blocking
File formats
2 requirements · 2 blocking
File size
2 requirements · 2 blocking
Element counts
4 requirements · 3 blocking
Font size
2 requirements · 1 blocking
Bitrate
2 requirements · 2 blocking
Aspect ratio
1 requirement · 1 blocking
Duration
1 requirement · 1 blocking
Frame rate
1 requirement · 1 blocking
| Requirement | What the platform says | Value | Creative | Severity |
|---|---|---|---|---|
| Channel Forward Box Art No Mimic UI | Box art tiles must not mimic the Prime Video app UI nor appear as a row of clickable tiles. Requirement: Don't box art tiles must not mimic the Prime Video app UI nor appear as a row of clickable tiles. | - | Static | Blocker |
| Channel Forward No Content Title Logo in Title Art | Channel-forward creatives shouldn't show content title logo in the title art. Requirement: Don't channel-forward creatives shouldn't show content title logo in the title art. | - | Static | Blocker |
| Content Forward No Multiple Title Logos in Title Art | Don't include multiple content title logos in the title art. | - | Static | Blocker |
| Content Forward Title Names in Safe Zone | Content titles names or logos must be placed in the green safe zone of the background image. | - | Static | Blocker |
| Marketing Messaging Character Limit | Marketing messaging must not exceed 58 characters. Spec: {"max":58} | - | All | Blocker |
| Multi-Title Title Art Channel Logo Only | For multi-title campaigns promoting a Prime Video channel or a collection of content from the same channel, the channel logo should be the only element in the title art; additional text or additional logo are not allowed. Requirement: For campaigns promoting a prime video channel or a collection of content from the same channel, the channel logo should be the only element in the title art, additional text or additional logo are not allowed. | - | Static | Blocker |
| Synopsis Character Limit | Synopsis copy must not exceed 124 characters total. Spec: {"max":124} | - | All | Blocker |
| Title Art Composition Preferred Single Logo | For best visual results, only place one logo in the title art. | - | Static | Recommendation |
| Title Art Contrast Ratio | Logos need to work against a dark background with a minimum of 3:1 contrast ratio. Requirement: Logos need to work against a dark background. A minimum of 3:1 contrast ratio is required. | - | Static | Blocker |
| Title Art Dimension | Title art must be 1000 x 400 pixels maximum, with at least a 1000px width or a 400px height. | 1000 × 400 px | Static | Blocker |
| Title Art File Format | The title art must be in 24-bit PNG format with transparent background (RGB color). | PNG | Static | Blocker |
| Title Art Max File Size | The title art must not exceed 1 MB. | max 1 MB | Static | Blocker |
| Title Art Max Lines | To maintain a clear visual hierarchy, try to keep the total lines of title arts within 4 lines. Spec: {"max":4} | - | Static | Recommendation |
| Title Art No CTAs | Including CTAs in title art is not allowed. Requirement: Don't including CTAs in title art is not allowed. | - | Static | Blocker |
| Title Art No Repeat or Contradict Auto-Populated Messaging | Additional text must not repeat or contradict the auto-populated offer messaging or CTA. Requirement: Don't additional text must not repeat or contradict the auto-populated offer messaging or CTA. | - | Static | Blocker |
| Title Art Orientation | Title treatments are built left to right. | - | Static | Blocker |
| Title Art Primary Logo Minimum Font Size | The primary logo in the title art must have a minimum font size of 50pt. Spec: {"minPt":50} | - | Static | Blocker |
| Title Art Primary Logo Recommended Font Size | The recommended font size for the primary logo in the title art is 120pt or larger. Spec: {"minPt":120} | - | Static | Recommendation |
| Title Art Trademark Discouraged | A trademark symbol on the logo is strongly discouraged and will be removed by default. Requirement: Don't a trademark symbol on the logo is strongly discouraged and will be removed by default. | - | Static | Recommendation |
| Trailer Audio Bit Depth | The audio bit depth must be 16-bit or 24-bit. Requirement: Audio Bit Depth: 16-bit, 24-bit. | - | Video | Blocker |
| Trailer Audio Bit Rate Stereo AAC | Audio bit rate must be 448 kbps for stereo (AAC) or lossless (PCM). Requirement: Audio Bit Rate: 448 kbps for stereo (AAC), Lossless (PCM). | - | Video | Blocker |
| Trailer Audio Channels | The trailer must have at least 2 audio channels. Spec: {"min":2} | - | Video | Blocker |
| Trailer Audio Codec | The audio codec must be AAC, PCM_s16le, PCM_s24le, or PCM_s32le. Requirement: Audio Codec: AAC, PCM_s16le, PCM_s24le, PCM_s32le. | - | Video | Blocker |
| Trailer Audio Minimum Bitrate | The audio bitrate must be at least 128 kbps. | min 128 kbps | Video | Blocker |
| Trailer Audio Sample Rate | The audio sample rate must be 48 kHz. Requirement: Audio Sample Rate: 48 kHz. | - | Video | Blocker |
| Trailer Audio Stream Count | The trailer must have exactly 1 audio stream. Spec: {"min":1,"max":1} | - | Video | Blocker |
| Trailer End Card No URL or App | End cards are not recommended. If used, do not mention a URL or App in the end card in the video. Requirement: Don't if end cards are used, do not mention a URL or App in the end card in the video. | - | Video | Blocker |
| Trailer Key Frame Interval | Key frame interval must be MPEG-2: 1 second or less (I-frame only preferred); H.264: 2 seconds or less. Requirement: Key Frame Interval: MPEG-2: 1 second or less (I-frame only preferred); H.264: 2 seconds or less. | - | Video | Blocker |
| Trailer Language Locale Match | Videos must be in the primary language of the locale where the ad is shown. Requirement: Make sure videos are in the primary language of the locale where the ad is shown. | - | Video | Blocker |
| Trailer Loudness Level | The loudness level must be -24 LKFS ± 2 dB. Requirement: Loudness Level: -24 LKFS ± 2 dB. | - | Video | Blocker |
| Trailer No Embedded Text or Logos | For the best viewer experience, do not place text or logos in the video, especially on the left half of the screen as they will overlap with the dimmed UI elements. Requirement: Don't for the best viewer experience, do not place text or logos in the video, especially on the left half of the screen as they will overlap with the dimmed UI elements. | - | Video | Recommendation |
| Trailer No Subtitles | Don't include subtitles in the video. | - | Video | Blocker |
| Trailer No Violence Drugs Alcohol Nudity Explicit Content | Ensure that the video does not contain gore, violence, or explicit language of a mature nature. Avoid any depictions of illegal activities or consumption of drugs and/or alcohol, nudity or content of a sexual nature. Requirement: Don't ensure that the video does not contain gore, violence, or explicit language of a mature nature. Avoid any depictions of illegal activities or consumption of drugs and/or alcohol, nudity or content of a sexual nature. | - | Video | Blocker |
| Trailer No Watermarks Logo Overlays | Do not include watermarks/logo overlays in the video because they can draw focus away from primary video content. | - | Video | Blocker |
| Trailer True Peak Level | The true peak level must be -2 dB. Requirement: True Peak Level: -2 dB. | - | Video | Blocker |
| Trailer Video Aspect Ratio | The trailer video must have a 16:9 aspect ratio. | 16:9 | Video | Blocker |
| Trailer Video Chroma Bit Depth | Chroma bit depth must be 8-bit or 10-bit. Requirement: Chroma Bit Depth: 8-bit or 10-bit. | - | Video | Blocker |
| Trailer Video Chroma Subsampling | Chroma subsampling must be 4:2:0 or 4:2:2. Requirement: Chroma Subsampling: 4:2:0 or 4:2:2. | - | Video | Blocker |
| Trailer Video Codec | The trailer video codec must be ProRes 422 HQ, MPEG-2, AVC/H.264, or HEVC/H.265. Requirement: Video Codec: ProRes 422 HQ, MPEG-2, AVC/H.264, HEVC/H.265. | - | Video | Blocker |
| Trailer Video Color Space | The trailer video color space must be Rec. 709 for HD content. Requirement: Color Space: Rec. 709 for HD content. | - | Video | Blocker |
| Trailer Video Dimension | The trailer video must be 1920 x 1080 pixels. | 1920 × 1080 px | Video | Blocker |
| Trailer Video Duration | The trailer video must be between 15 and 18 seconds. | max 18 sec | Video | Blocker |
| Trailer Video File Format | The trailer video must be in MOV (ProRes), MPEG (MPEG-2), or MP4 (H.264 or H.265) format. | MOV, MPEG, MP4 | Video | Blocker |
| Trailer Video Frame Rate | Supported frame rates include 23.976p, 24p, 25p, 29.97p, 30p, 50p, 59.94p, 60p and must be constant (not variable). | 23.976, 24, 25, 29.97, 30, 50, 59.94, 60 fps | Video | Blocker |
| Trailer Video Max File Size | The trailer video must not exceed 500 MB. | max 500 MB | Video | Blocker |
| Trailer Video Minimum Bitrate | The trailer video bitrate must be at least 4 Mbps. | min 4 Mbps | Video | Blocker |
| Trailer Video Resolution | The video must have a 1920 x 1080p resolution. Requirement: Make sure that the video has a 1920 x 1080p resolution. | - | Video | Blocker |
| Trailer Video Scan Type | Progressive scan type is preferred for HD content. Requirement: Scan Type: Progressive preferred for HD content. | - | Video | Recommendation |
| Trailer Video Stream Count | The trailer video must have exactly 1 video stream. Spec: {"min":1,"max":1} | - | Video | Blocker |
Source
Every requirement above is taken from the platform's published documentation.
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